Engaging in disaster recovery requires a company to think about many things, but despite the long checklists that are created to accomplish DR, there are some areas that frequently get overlooked in business continuity and disaster recovery planning. With this in mind, it is imperative to address all areas of concern before a disaster strikes, not during or after the event...
With most workers continuing to work remotely, CRM has become an important tool for managing relationship risk. Financial firms have to deal with market and operational risk, consumer retailers have to focus on supply chain risk, and all companies have to keep an eye on economic risk. Relationship r...
As we slowly climb out of the Covid anis horribilis, advocates of the new normal (whatever that is) may wish to temper their prognostications about working from home or working from anywhere. While those are good ideas, and the new crop of CRM apps that support such hybrid work lives are genuinely c...
Personalization and automation, two of the hottest buzzwords in the lexicon of CRM practitioners, are all the rage for marketers these days. But only 14 percent of organizations are using artificial intelligence or machine language to automate their marketing campaigns. A survey by Rackspace Technol...
In the old days you could identify weak spots in your business and purchase software systems designed to eliminate or at least to significantly reduce those liabilities. Performing an ROI analysis usually consisted of two parts: a before study to determine the business' steady state; and a post impl...
As the CRM solution set continues to grow, it's likely that training systems will be increasingly important. That growth has the effect of converging vendor functionality at roughly the same place, making tertiary product attributes like training systems important differentiators. Taking this into a...
Monitoring and maintaining your data is an ongoing, strategic process. By educating your CRM users -- and making their data entry process as easy as possible -- you can ensure that better-quality data will be entering the system. Here's how you can give your company a true advantage -- and empower e...
One of the big marketing decisions confronting e-commerce vendors today is whether current performance is good enough. Online vendors need to consider their customers' shopping experience in order to assess existing barriers to stronger shopper responsiveness to digital storefronts. For retailers wh...
Two CRM vendors made news recently. Zoho had an analyst conference that reminded us that many businesses don't benefit enough from verticalized suites; and Microsoft introduced several vertical industry systems, including one for nonprofits. One could say that Zoho and Microsoft displayed mirror ima...
There is budding optimism about the future. COVID-19 cases and deaths are in decline, financial indicators are decent and trending up, and forecasters are predicting a booming economy. This involves a lot of buying and selling at both the business-to-business and business-to-consumer ends of the spe...
Apple's plan to release its App Tracking Transparency (ATT) privacy enhancement feature in early spring has set the ad industry on its ear. ATT requires apps to get a consumer's authorization before tracking them or the devices they are using. Ray Wang, principal analyst and founder at Constellation...
Commerce analysts do not see consumers shedding their newfound buying options in the wake of a post-pandemic marketplace. Concerns for health safety, social distancing, and remote working will remain priorities for many shoppers. Merchants who demonstrate that they are able to quickly get products t...
Salesforce has made it official, coming back to the office will be a fluid thing -- and why not? The company has arguably done more in the last year to build systems such as Salesforce Anywhere and Work.com that enable workers -- at least a kind of knowledge worker -- to work from anywhere. Think of...
Oracle's continued strides in the tech space say a lot about perseverance and deep pockets. It was a darling of the 20th century tech era, rising from a startup in the database wars and becoming the sole surviving independent database company. But at some point, success leveled out its rise and it b...
If you step back and look at what the tech sector has demonstrated to us through COVID, you can feel impressed. Early in the crisis vendors like Salesforce and Zoho began offering their products for free, or at low cost, to companies and end users suddenly faced with working at home. Oracle, Salesfo...
Ability to fast-forward, skip commercials
Channels, programming matches my interests
Customer service, support from provider
Flexibility to cancel at my discretion
Has DVR, cloud or box
Overall cost
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Call Center Conundrums and How To Achieve Meaningful Customer Interactions
Advanced Voice Response Tech Leading to Improved CX
NICE Platform Answers Call for Hyper-Personal CX Tools
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https://www.crmbuyer.com/story/knowledge-management-the-silent-star-of-modern-service-176511.html
Knowledge Management: The Silent Star of Modern Service
Oracle Service Empowers Organizational Growth With Automation
How Oracle’s Digital-First Service Drives Sustainable Differentiation
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Sports Betting Platforms Gambling With Substandard CX
Metaverse Marketing Offers New Approach To Utilizing Customer Data
Remote Work Transformation Calls for Prioritizing Employee Tech Choices
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How AP Automation Bolsters Supplier and Customer Relationships
Managing Google's Algorithm Updates
4 Tips To Attract a Younger Customer Base
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Forrester Predicts Net Loss of 1.42 Million US Jobs to Automation by 2032
Reports Warn of Worsening Warfare From Cyber Criminals in 2022
Piecing Together the Supply Chain Puzzle
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Zoho Consolidates Marketing Functions
Unboxing Marketing Maneuver Packs CRM, Personalization Inside the Box
Consumer Activism Will Steer Brand Focus in 2022
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https://www.crmbuyer.com/story/5-ways-chief-customer-officers-can-drive-net-revenue-retention-176563.html
5 Ways Chief Customer Officers Can Drive Net Revenue Retention
Supply Chain Fears, Inflation, Robust Online Sales Drove Jump in Holiday Returns
Practical Ideas To Make Money With Software
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Looking for Love Online? Advice To Protect Your Wallet
Digital Clienteling Platform Breathes Life Into Live Commerce
Despite Covid Defections, CES 2022 Show Goes On Live, Virtual
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Have We Forgotten How To Sell?
More Transparency, Marketing Shifts Can Ease Supply Chain Strain
Spreadsheet Mishigas
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Digital Skills Front and Center
Build Better Customer Engagement for Bigger Brand Payoffs: Report
Sales Software Vendor Satisfaction Leaders Revealed
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Tech Real Estate Grab Headed to a Small Town Near You
Dreamforce NYC Was Un-CRM-Like and That's Okay
This Year in CRM
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