The augmented reality space continues to evolve. Device makers such as Bosch, Panasonic, Huawei and Pico are introducing significantly smaller and more powerful smart glasses and AR headsets, such as those demonstrated last month at CES 2020, one of the country's largest consumer technology conferences. What is augmented reality exactly? There's not really an easy answer. Augmented reality uses ...
Designing effective marketing campaigns and finding the right marketing mix are primary concerns for any online retailer. They are especially important for start-ups and small to medium-sized businesses competing with larger and better established e-tailers, as well as the rapidly growing number of ...
The uninsured and underinsured in this country will be a top focus in the run-up to next year's presidential elections as competing candidates face off over who has the best plan to solve the burgeoning problem. One doesn't have to wait until the primaries are held, though, to know that whatever can...
For years, vendors have argued the merits of click-to-call versus click-to-chat, but most analysts now agree that both solutions are an effective means of reaching out to Web site visitors to engage them in conversation. There is little doubt that nearly any company with a Web presence can see posit...
As e-commerce companies hammer out ways to fulfill customer orders with greater speed and accuracy, more and more of them are offering same-day shipping. For a small e-tailer that processes only a few orders per day, taking this step is usually not difficult. But at a large company that receives sc...
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Subscription Sales Spur Superior Selling
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The Price Retailers Pay for Flawed Product Information
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AI Is Already at a Tipping Point
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