The upcoming holiday season is looking much different than anyone would have suspected this time last year. Forget about the customary long lines to buy gifts for loved ones and friends this year -- if you can even find a store that is open. All of these changes make it critical for marketers to adapt in an effort to recover lost sales and attract new customers...
The U.S. healthcare industry is in the midst of transformation, including an overhaul of its information infrastructure from physical to digital, and the rise of increasingly empowered consumers. Managing consumers' healthcare experience is no longer a selling point, but a must-deliver component of ...
After having countless conversations with iPhone users in the last few days, I've concluded that Apple will sell loads of these new devices -- but not as many as in the past. There are several reasons I'm expecting a downturn in iPhone sales. Among the top reasons are lack of support for 5G, lack of...
While technology undoubtedly has transformed the retail landscape, it also has been pushing the industry forward to create new kinds of customer experiences. Technology may be killing retail, but it could be saving it as well.
There could be as much as a 22 percent increase in holiday sales this season, based on industry analyst predictions. The 2018 U.S. retail e-commerce season will reach $123.4 billion, up from $106.14 billion in 2017, according to Statista's estimates. If you are a small business retailer, these numb...
7-Eleven has begun accepting Apple Pay, and Google Pay at participating U.S. stores. The stores will add support for the services throughout this month
Google has announced new steps to combat the placement of fraudulent tech support ads on its platform. The company will roll out a verification program in the next few months to ensure that only legitimate third-party tech support providers can place Google ads. There are many legitimate tech suppor...
Spredfast last week announced its acquisition of Shoutlet, a social data aggregator. Shoutlet has been a "huge innovator" in the social CRM space, according to Spredfast CEO Rod Favaron. "With this acquisition, Spredfast gains that technology as well as the team that built it. It's a game changer." ...
As Amazon's Fire Phone finds its way into consumers' hands, brick-and-mortar retailers are on guard. Amazon's new device is equipped with technology that seems to have been designed to take showrooming to new heights -- or depths, depending on one's perspective. The Fire Phone, in brief, has functio...
If you were to administer truth serum and ask a retailer how it really felt about Amazon Prime, chances are the response would be that it's pure genius -- or pure evil genius, perhaps. Why? Because Amazon Prime encourages shoppers to come back and back again to browse and buy, and it's all based on ...
There are many reasons marketers today are gearing up their mobile strategies for the holiday season, and not all of them are as obvious as one might think. Yes, revenue and competition are of course key factors, but in this Internet era, so is a third: Namely, a proactive, aggressive mobile CRM and...
Does it matter what time of day a mobile ad is displayed? If a generation's worth of lessons learned from email marketing mean anything, the answer is... maybe. Truth is, there are coherent arguments to be made on both sides. However, as marketers intensify their aim at mobile devices, the balance i...
Customers are increasingly turning to company Facebook pages and Twitter accounts when they have questions or problems, rather than emailing or phoning their inquiries. A recent report from independent analysis firm thinkJar shows that 86 percent of organizations are using Facebook or Twitter for cu...
Showrooming enabled by the proliferation of smartphones has become the bane of brick-and-mortar retailers. Basically, consumers waltz into a local Best Buy or similar big box store, find the product they are thinking of buying and check it out. So far, so good, from the retailer's perspective -- onl...
CRM Conference is being held May 29 to 31 at the Chicago Hyatt Regency. This annual event offers a unique agenda for retailers, said Devon Wylie, CEO of CRMC. "It's specifically focused on case studies from topnotch multinational retailers. With this approach, attendees can get actionable learnings ...
Recycle via a manufacturer or retailer program
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Sell or trade in for cash or credit
Donate or give away
Discard in trash
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AI Is Already at a Tipping Point
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