When Facebook and OKCupid recently admitted they had been tinkering with headlines and content to see how users reacted, many consumers were outraged -- but the business community just shrugged. What the companies were doing was simply a form of multivariate testing -- albeit in the case of OKCupid,...
Qstream, which has developed a gamification-based app to help sales reps learn complex sales-related content, has broadened and deepened its functionality so the platform can be used in a number of new scenarios. It has expanded the types of situations in which a company can use its Qstream license,...
So far, Satya Nadella's moves as head of Microsoft echo the teachings of Jim Collins' 2001 best seller, Good to Great. It's a book about how and why some companies wallow in mediocrity and others operate at several levels of magnitude higher than their peers -- think Apple for one and Salesforce for...
Salesforce.com will shell out $350 million in common stock for RelateIQ in a deal expected to close by October. It will provide another $40 million dollars in stock for its cash balance. RelateIQ will become a wholly owned subsidiary of Salesforce, according to an SEC filing. Many of Salesforce's pa...
Google may be feared and secretly envied throughout tech circles for its industry-disruption track record, but in at least one respect, companies are grateful for Google's propensity to plow the road. The Google Glass experiment has provided some very public lessons about what consumers are willing ...
TreeHouse Interactive has rolled out an enhanced version of its Marketing View application, infusing it with advanced reporting and analytics features and a spruced-upped user interface. The point of the upgrades, said Erich Flynn, CEO of TreeHouse Interactive, was to provide and display all the nec...
Salesforce.com has announced that its Salesforce1 Mobile App will be generally available in the company's summer release. The app will be accompanied by an enterprise ecosystem consisting of some 65 partner apps, a new connector for SAP, and a slew of new features around sales, service and marketing...
The connected car may be zooming into the mainstream: Apple has officially entered the market. The debut of CarPlay comes nearly a year after Apple first previewed iOS in the car, tweaking the platform to move Siri, Maps and other services to the dashboard. Apple showed off CarPlay and announced new...
Apple has bumped up the discounts offered in a loyalty program available to customers who spend at least $5,000 on its products over 12 months. It reportedly added unlocked iPhones and Apple TVs to the program as well. Two weeks ago, Apple improved its iOS management tools, and speculation is that t...
U.S. companies can be forgiven, perhaps, for their near-sighted view of global markets. North America and the more exotic European markets are enough for most companies, short of those with multinational aspirations, seeking foreign-based revenues. For those that do want to access markets in, say, K...
In-app mobile advertising is expected to jump significantly between now and 2018, according to new figures from Juniper Research. Ad spend in this category will reach $16.9 billion by 2018, up from $3.5 billion last year, the consulting group found. Smartphones currently account for approximately 70...
Microsoft on Monday announced the availability of its latest version of Dynamics CRM along with a new partnership with InsideView that adds social intelligence capabilities to the CRM system. Available for purchase starting Oct. 31, Microsoft Dynamics CRM 2013 offers a number of new features and cap...
In-application features have been all about revenue so far, but as the technology evolves and mobile becomes ever more entrenched in consumers' psyches, the in-app phenomenon will likely spread to other forms of customer outreach as well, including messaging. First, though, let's talk about the mone...
Constant Contact has rolled out enhancements to its platform, beefing up functionality in its reporting tools, customer tracking and reporting, and mobility options, as well as in a library tool designed to make storing and using content easier for users. The upgrades are a culmination of a lot of e...
It's a fact of life in market research that the success of any survey will depend at least in part on its accessibility to the intended respondents. Toward that end, Qualtrics has released Qualtrics Mobile, a new app designed to help reach respondents on the go. Qualtrics Mobile works alongside the ...
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