The world of paid digital advertising is changing fast. Over the last year alone, marketers have had to adapt to big changes on Facebook's platform. They now have to reckon with the continued growth of Amazon, which is taking an ever-larger bite out of online advertising budgets. Even Google, long the alpha dog in digital marketing, is altering its approac...
D2C commerce is on the rise. Increasingly, consumers are expecting to interact directly with the companies that market and manufacture products. "Direct-to-consumer commerce has been enhanced by the explosion of the Internet. E-commerce provides a more convenient and frictionless buying experience,"...
Dreamforce is next week. Once again, the sold-out show will be headquartered at San Francisco's Moscone Center and overflowing to neighboring hotels. Over the years Dreamforce has become the Las Vegas of trade shows in one important respect. Both are famous for being bastions of excess. Vegas has ex...
After a 50 percent rise in the stock price of The RealReal, the marketplace for consigned luxury items, following its June 28 public offering, there's been a search to define what is so lucrative about this company, or e-commerce in general. The RealReal certainly has exhibited wisdom in various asp...
Artificial intelligence is arguably the most disruptive technology to emerge over the last few decades. Consumers are producing data at record levels. It's estimated we'll produce 463 exabytes per day by 2025. Yet humans aren't equipped to process that complex information. We're starting to rely mor...
Digital marketing was the firstborn child spawned from the invention of the Internet. It quickly became the major focus of businesses interactions -- and transactions -- both online and in person. Digital marketing now is fundamental to the success of your business. Why is digital marketing so impor...
Customer-centric CEOs are putting their most important stakeholders, customers and employees, at the top of their agendas, and with good reason. Today, no matter what channel customers use to interact with a brand --phone, email, text, chat, online communities -- companies must be able to create pos...
You've just come home from the gym and discovered that your teenager cleaned out your stash of energy bars. Drat. You decide to order a new supply of bars online. You usually buy Clif Bars, so you type the brand name into Amazon search -- but just as you're about to click the "Buy Now" button, you n...
Disruption drives business failure and success. Most people think technology drives disruption, but technology merely enables disruption -- changing customer needs cause it. This is especially obvious in e-commerce. Amazon's rapid growth and increased customer base got retailers worried. Leaders tho...
The attorneys general of 48 states, plus those from United States territory Puerto Rico and Washington, D.C., have joined in an investigation into whether Google stifled online advertising and search competition. The only holdouts are the attorneys general of Alabama, where Google is building a $600...
Insightly has announced the availability of Insightly Marketing, which integrates marketing, sales and project management into a single platform to support dynamic customer journeys. The company also released the results of the Insightly Marketing Study it conducted last month probing trends and cha...
Digital transformation has left hardly any industry unshaken. In broadcasting, it's safe to say that it has transformed completely the way we create, deliver and consume content. Undoubtedly, the most noticeable change lies in the shift toward the OTT format. Traditional TV now plays second fiddle: ...
Google's recent announcement of Privacy Sandbox -- an initiative to develop a set of open standards geared toward fundamental enhancements of privacy on the Web -- has stirred up a controversy. Blocking cookies is not a good idea for a number of reasons, and standardization of such efforts is needed...
Video traffic is expected to make up 82 percent of all Internet traffic by 2022. This spike coincides with the increased production and distribution of videos throughout every industry. With this in mind, it is important to remember that the value of video marketing for brands is as old as video its...
The DoJ is opening antitrust investigations into some of the biggest tech companies around, including Facebook, Google, Amazon and others. This is nothing that either the public or the companies involved should fret about. It is part of the evolution of the tech sector. We've been through this kind ...
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Undecided
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How To Leverage Gen AI Without Losing the Corporate Shirt
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Is Generative AI the Next Big CX Thing Despite Its Risks?
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Spectrio Digital Signage Gives AI Assist to In-Store Marketing
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5 Ways Retailers Can Sell More Online With a Personal Touch
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A New Era of Customer Service
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Omnichannel, Online Consumers Shift to Mindful Shopping Practices
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Landing Intelligent Customer Service
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