Openprise has announced new partnerships and a new service designed to streamline marketing automation and ABM operations. The new partners offer capabilities such as reverse-IP lookup, business-to-personal-email address lookup, business data in the UK, and more in-depth business-to-consumer and business-to-business data capabilities. Meanwhile, Openprise's new Multi-Vendor Enrichment Strategy Service lets marketers navigate the process of assessing data requirements, evaluating an...
Cloud marketing automation firm Zeta Global on Thursday announced that it has raised $140 million in its largest ever round of financing. Former Apple CEO John Sculley and David Steinberg cofounded the company in 2007. GPI Capital led the Series F financing, which includes $115 million in equity and...
If ever there was a case for conducting online customer surveys, Adam Lasky, global social media coordinator at Spreadshirt, has lived it. "A week after a customer makes a purchase on the Spreadshirt platform, we follow up with a customer review survey," Lasky said. That's how the company learned th...
Avaya is reportedly negotiating with private equity companies and at least two competitors about selling portions or all of its multifaceted telecom portfolio. Private equity firms are dazzled by Avaya's $6 billion cash flow and low debt levels. Silver Lake, a private equity firm that specializes in...
Two private equity investors have agreed to acquire Acxiom, which provides customer data integration technology, data products, database services, IT outsourcing, consulting, analytics and privacy services. ValueAct Capital and Silver Lake, which focuses on large-scale investments in technology-driv...
Good - It's entertaining and makes sporting events more interesting.
Bad - It increases the risk of gambling addiction and financial loss.
Neutral - The benefits and drawbacks are equally significant.
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Customer Retention by Extraordinary Means Is Not CRM
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New Sweetwater CEO Amplifies Vision for Music Retail
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Is Generative AI the Next Big CX Thing Despite Its Risks?
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Customer Analytics Now a Pivotal Piece of the Retail Sales Puzzle
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Marketers’ Texting Schedule Can Make or Break Consumer Engagement
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Subscription Sales Spur Superior Selling
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Customer Commerce Offers SMBs an E-Commerce Path to Better CX
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The Price Retailers Pay for Flawed Product Information
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Einstein 1 and the Big Shift
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