This is the year everything CRM changes, thanks to AI. It's going to take some time to absorb something as powerful and manifold as AI, and we shouldn't expect instant change. That's why I'm sticking my neck out to say that understanding AI might just be the work of a generation...
Examining the transition from the CRM-dominated tech landscape to a future shaped by AI, let's navigate the challenges, security concerns, and opportunities that lie ahead
The Trusted AI Layer that Salesforce is aggressively building and deploying is significantly different from the AI and large learning model (LLM) approach that much of the industry relies on today
Salesforce's new 'Trusted' AI Cloud may aim for security and extensibility, but real value lies in the pursuit of precision in modern CRM
It baffles me why the industry is so hung up on data, and Salesforce's Tableau conference was a prime example. Let's look at how the industry is positioning Tableau and products like it, usually focusing on the idea of data.
Oracle has waxed and waned over the years about the benefits accrued using an integrated suite of applications instead of opening up to a slew of best-of-breed apps. They're back now, peddling the idea of a unified suite in marketing
We can at least prepare for an uncertain economic future if we remove the blinders that lead us to believe that tomorrow will be an exact replay of today. Profitability and more long-term thinking should go hand in hand. It looks like a framework for this is on the horizon.
Generative AI's appeal stems from the potential to lower costs (labor) while maintaining close customer relationships. Hence, CRM vendors are all over it, like junkyard dogs
Salesforce’s quantum characteristics are largely due to its ability to let its machines generate some of its products, and that will continue.
It's vital to stay ahead of the activists and to act before they force your hand, even if the results will be very similar. Staying ahead means possibly keeping some activists off your board of directors
Activist investors frequently, but not always, strip a company of its equity, load it with debt, and cast it off, a quivering hulk of a once dynamic company. It's too early to say this fate awaits Salesforce, and it's important to see the process work out because there is some truth in the need for ...
The model for success in CRM always went through first helping customers do right by their customers, but then also helping the second generation of customers help their customers in turn, and not just customers but stakeholders -- employees, partners, localities -- all of them
The need for greater spending control in a tough economy, plus bulging inventories of best-of-breed apps, suggests that 2023 might be challenging for smaller CRM vendors
Implicit in the failure idea is that you succeed now and then, and it’s only to get to the successes that we seek fast failure. If it ain’t gonna work, let’s be done with it and try something else
Maybe it's time to reinvent the corporate research lab for IT in the 21st century. If Salesforce isn't a good pick to bring back the corporate research lab, I don't know who could. I think Bret Taylor could run it, which might be a greater use of his prodigious talents
Significantly
Minor inconvenience
Unsure if I've been affected
Not at all
https://www.crmbuyer.com/wp-content/uploads/sites/4/2024/04/AI-robot-in-business.jpg
https://www.crmbuyer.com/story/how-to-leverage-gen-ai-without-losing-the-corporate-shirt-179123.html
How To Leverage Gen AI Without Losing the Corporate Shirt
https://www.crmbuyer.com/wp-content/uploads/sites/4/2024/04/customer-service-agent-smiling.jpg
https://www.crmbuyer.com/story/ai-human-collaboration-and-the-future-of-customer-service-177270.html
AI-Human Collaboration and the Future of Customer Service
https://www.crmbuyer.com/wp-content/uploads/sites/4/2023/06/Gen-AI-chat.jpg
https://www.crmbuyer.com/story/is-generative-ai-the-next-big-cx-thing-despite-its-risks-177049.html
Is Generative AI the Next Big CX Thing Despite Its Risks?
https://www.crmbuyer.com/wp-content/uploads/sites/4/2024/04/marketing-creators.jpg
https://www.crmbuyer.com/story/beyond-the-cart-ux-hits-and-misses-can-make-or-break-a-virtual-storefront-177960.html
Beyond the Cart: UX Hits and Misses Can Make or Break a Virtual Storefront
https://www.crmbuyer.com/wp-content/uploads/sites/4/2024/05/business-meeting-ideas.jpg
https://www.crmbuyer.com/story/morphing-demographics-require-imaginative-pr-strategies-178007.html
Morphing Demographics Require Imaginative PR Strategies
https://www.crmbuyer.com/wp-content/uploads/sites/4/2024/02/future-retail.jpg
https://www.crmbuyer.com/story/the-future-of-gen-ai-in-retail-balancing-human-factors-with-revenue-growth-177923.html
The Future of Gen AI in Retail: Balancing Human Factors With Revenue Growth
https://www.crmbuyer.com/wp-content/uploads/sites/4/2020/04/teamwork.jpg
https://www.crmbuyer.com/story/mastering-ai-powered-crm-puts-onus-on-vendors-to-get-it-right-177248.html
Mastering AI-Powered CRM Puts Onus on Vendors To Get It Right
https://www.crmbuyer.com/wp-content/uploads/sites/4/2024/05/computer-user-perplexed.jpg
https://www.crmbuyer.com/story/retailers-ignoring-customer-privacy-website-usability-put-business-at-risk-178009.html
Retailers Ignoring Customer Privacy, Website Usability Put Business at Risk
https://www.crmbuyer.com/wp-content/uploads/sites/4/2022/03/customer-data-analysis.jpg
https://www.crmbuyer.com/story/bigeyes-dependency-driven-monitoring-boosts-reliability-of-crm-data-177279.html
Bigeye’s Dependency-Driven Monitoring Boosts Reliability of CRM Data
Enter your Username and Password to sign in.