After a long period in which there seemed to be little to report, PRM or partner relationship management, appears to be enjoying an upswing. PRM was an unfortunate fellow traveler with all the other 'RM' permutations that came about in the dot-com bubble. There was also eCRM, which was a distincti...
Two things hit the wires this week relative to CRM that I think are interesting events, and in some ways they go beyond the on-demand space. Salesforce.com announced its partner relationship management solution, and NetSuite said it will sell its product in a retail configuration. At first NetSuit...
Some weeks there's just more to write about than other weeks. It's like the weather -- sometimes there just seems to be more of it than other times. Take last week, for example. Just north of Boston some communities received as much as 19 inches of rain. The last few days in CRM have had the sam...
I was doing research for a white paper not long ago and it gave me reason to speak with people who operate call centers. The call center operators I spoke with had one thing in common; they used on-demand call center services. If you are not familiar with on-demand call center services, it's much ...
In a world where customer acquisition costs are soaring and customer retention -- particularly retaining profitable ones -- is getting harder for every enterprise, "knowing your customer" is not just a slogan but a business mandate. However, in order to truly know its customers, an enterprise need...
Throughout the last few months of 2005 there was a pronounced ramp-up in activity around Web Services to enable integration of marketing, sales and CRM databases so that more precise selling strategies could be created. The holy grail of CRM -- achieving a single view of the customer -- is within re...
It seems so many companies are finding it easier than ever to automate, speed up, and turbocharge their way into mediocre performance with customers all because they don't stop to re-define the essence of their strategies for attracting, selling to, and serving customers in the first place. What's n...
I think 2005 was a bit of a false spring for many software companies. Although many enterprises moved to take advantage of new revenue opportunities, those actions did not filter down to emerging companies with the ideas and technologies the big guys need to achieve their vision. In fact, articles...
When it comes to CEM I think we're looking through the wrong end of the telescope. I can fully buy into the idea and the importance of treating the customer well and being attentive to the signals a customer gives off by virtue of his or her existence and background. But most CEM "solutions" that ...
OK, so here we are a week later and what do we know for sure? Well, lots of things. First, Oracle now has seven assorted CRM packages from its acquisitions and those of its acquired companies -- if you count Siebel. The issue with counting Siebel is that the deal is not done yet. Don't look for ...
On Monday, Oracle announced its US$5.85 billion acquisition of Siebel Systems, its largest competitor and tag-team vendor to many of its customers. The acquisition came as no surprise to industry experts, although the timing of it preceded some experts' expectations. "We were actually a bit surpris...
Manufacturers are increasingly turning to hosted CRM applications including those from Salesforce.com and others to have their sales, service, and sales operations departments capture competitive intelligence from the field. The competitive intelligence generated from the many interactions with rese...
There's a growing ground-swell of interest in many companies today around the valuation of their homegrown ERP, CRM, order capture and service applications. This issue has come to the forefront for several reasons, the two most dominant ones being many companies are looking seriously at the marketa...
The torrent of facts, data, figures and insights that blogs deliver daily are random and chaotic, yet immensely valuable in the right context. For companies committed to getting to the truth of where they stand with their prospects, customers, suppliers and many other stakeholders, blogs are becomi...
In the CRM arena, there are several myths surrounding best practices, and these myths get more pronounced the closer systems are to channels and customers. The situation gets worse as the pressure is increased to produce results from people you have no direct control over. Despite all the hype, best...
Ban
Regulate
Maintain status quo
Undecided
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https://www.crmbuyer.com/story/how-to-leverage-gen-ai-without-losing-the-corporate-shirt-179123.html
How To Leverage Gen AI Without Losing the Corporate Shirt
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https://www.crmbuyer.com/story/the-future-of-gen-ai-in-retail-balancing-human-factors-with-revenue-growth-177923.html
The Future of Gen AI in Retail: Balancing Human Factors With Revenue Growth
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https://www.crmbuyer.com/story/is-generative-ai-the-next-big-cx-thing-despite-its-risks-177049.html
Is Generative AI the Next Big CX Thing Despite Its Risks?
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https://www.crmbuyer.com/story/beyond-the-cart-ux-hits-and-misses-can-make-or-break-a-virtual-storefront-177960.html
Beyond the Cart: UX Hits and Misses Can Make or Break a Virtual Storefront
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https://www.crmbuyer.com/story/spectrio-digital-signage-gives-ai-assist-to-in-store-marketing-177957.html
Spectrio Digital Signage Gives AI Assist to In-Store Marketing
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https://www.crmbuyer.com/story/5-ways-retailers-can-sell-more-online-with-a-personal-touch-177854.html
5 Ways Retailers Can Sell More Online With a Personal Touch
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https://www.crmbuyer.com/story/a-new-era-of-customer-service-177218.html
A New Era of Customer Service
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https://www.crmbuyer.com/story/omnichannel-online-consumers-shift-to-mindful-shopping-practices-177915.html
Omnichannel, Online Consumers Shift to Mindful Shopping Practices
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https://www.crmbuyer.com/story/landing-intelligent-customer-service-177182.html
Landing Intelligent Customer Service
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