Many people would like to know the ingredients of the secret sauce that will get their Twitter and LinkedIn follower lists to grow. I have tried some things that proved successful. I have learned from other successful users as well. Here are a few ideas that have worked for me. First, here's an update on my current status. When ...
Apple has fixed a big self-created problem that iPhone users have been wrestling with for far too long. It is finally history with the latest iOS update. For those of you who have been suffering due to the iPhone's batterygate problem over the last year, I have great news. Apple finally fixed this n...
I have a gripe with the way Caller ID works -- or in fact, increasingly doesn't work -- on wireless phones. I've noticed that most very stinking time I get a call on my wireless phone, the Caller ID information is wrong. Sometimes the number is correct, but the city is wrong. When Caller ID was intr...
Verizon Wireless made a big mistake last week. Like it does with all users who go above their wireless data thresholds, it slowed the wireless data connection to firefighters battling blazes on the West Coast. Errors such as this are becoming a growing problem as we depend more on smartphones and wi...
The growth of AI has been astounding -- yet it is still in the very early stages. Where are we today with this new technology, and where are we heading? Which companies are struggling, and why? What's coming next? AI for years has been a staple of science fiction -- from the starship Enterprise's ta...
So, you want to increase your social network followers on Twitter, LinkedIn, Facebook and more? Great. Me too. But how? That is the key question everyone wants an answer to. Over the last year or two, I've been researching this and trying all sorts of methods. Some work and others don't. I have buil...
Did you know that fancy smart TV sitting in your living room, kitchen, bedroom or bathroom actually may be watching you? Sorry to break it to you. It's another example of amazing modern technology designed to help marketers while striking a blow to privacy. Then again, we haven't had privacy in mor...
There has been a lot of noise in the wireless industry in the last few years. Between the competition among existing wireless carriers and the challenges of new players, the industry has been growing and transforming. However, despite all the chaos, one thing has remained unchanged: Verizon Wireless...
Facebook and other social networks appear to have crossed the line with respect to privacy and censorship. Facebook has been accused of helping one side while hiding the other side in many important debates. It has been accused of exposing the personal information of its users, violating their priva...
Unified communications is coming on strong and growing fast. It is the next big thing in the communications industry, both wireline and wireless. In the past, companies of every size had to have telephone gear -- like an expensive and complicated private branch exchange -- that was paid for, install...
A solid brand is key to business success, but over the years I have seen many companies try to commit suicide by killing the brand identities they spent so many years and so much money creating. Many are now gone. Others are still around, but in a weakened position. You must give the customer a comp...
Customers often make investments in their relationships with the businesses they choose to patronize. There is plenty of competition, so companies must pay attention to this. It's only when a company respects and wants a customer as much as the customer wants the company that things will go well, an...
Google Pay launched last week, becoming the latest entry in the world of master-brand confusion. The new Google Pay combines features of Android Pay and Google Wallet, brands that each had different brand relationships with customers. That means the master brand message, which should be simple and c...
One fundamental element of building a brand relationship with customers is consistency. Widely franchised companies like Starbucks compromise consistency, however. They employ several different business models instead of sticking to one. This approach confuses customers and hurts the master brand, s...
Companies are run by people. Some do a great job of putting the customer first and growing, which ultimately rewards investors. Others don't. Some first focus on investors and numbers, simply not caring about or taking care of the customer. That approach can have a serious and long-term negative imp...
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5 Ways Retailers Can Sell More Online With a Personal Touch
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Marketers’ Texting Schedule Can Make or Break Consumer Engagement
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Subscription Sales Spur Superior Selling
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Customer Commerce Offers SMBs an E-Commerce Path to Better CX
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The Price Retailers Pay for Flawed Product Information
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AI Is Already at a Tipping Point
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