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Intuit's $12B Mailchimp Purchase Breathes New Life Into Email Marketing
September 16, 2021
Intuit on Monday announced an agreement to acquire Mailchimp, a global customer engagement and marketing platform for small and mid-market businesses, for $12 billion in cash and stock advances. The purchase could be the linchpin that thrusts the mostly financial software company into solving more fertile mid-market business challenges for its customers.
Staying Ahead of the Curve With Composable Commerce
September 9, 2021
Are you looking for a way to reinvent the traditional vendor marketplace? Consider adding composable commerce to your bag of tricks. This marketing approach enables businesses to bring to their brands a distinct method to continuously optimize their customers' experiences.
Malicious Bot Attacks Continue To Cost Retailers Big Bucks
September 1, 2021
Automated bots operated by malicious actors are costing businesses an average of 3.6 percent of their annual revenue. For the 25 percent worst affected businesses, this equates to at least $250 million every year. Even more concerning is the time it takes to discover these attacks. On average, more than 14 weeks pass before a successful attack is detected.
How Automated Accounting Engines Can Salvage Online Profitability
August 26, 2021
This summer's surge in spending is making digital retailers more vulnerable to accounting errors that result in significant revenue losses. To address this issue, UpstartWorks developed an automated system to audit and recoup unpaid invoices lost in the supply chain quagmire. Its new accounting automation engine resolves costly marketplace oversights that can save businesses millions.
This Digital CX Tool Drives Repeat Customers, No Website Required
August 25, 2021
Cultivating repeat customers is a critical necessity in the continuing customer shift to mobile-first interactions for a potential product or service purchase. Digital CX tools help level the playing field by providing SMBs the same advantages put to use by their larger counterparts to solidify the customer experience and create repeat business.
Headless E-Commerce System Puts Checkout Button Anyplace It's Needed
August 19, 2021
In its simplest form, Fast provides the answer most anticipated by e-tailers. That is, how do you put a checkout button on any page on the website, even if it is not directly on the e-commerce store? "By using a headless checkout solution, retailers are able to convert any digital screen into an opportunity to buy products and engage with shoppers," said Allison Barr Allen, COO and co-founder of Fast.
Back-to-School Spending and the Power of Peer Reviews
August 17, 2021
This year's back-to-school season is a true "Back to School!" that's driving increased spending and demand for clothing, school supplies, computers, athletic equipment, and other products. To successfully navigate the chaos, shoppers will turn to reviews from their peers who have first-hand experience with these products.
Tips for Beauty Brands To Reduce Online Order Abandonment
August 11, 2021
With all the differences between the latest beauty brands and the more traditional legacy cosmetics businesses, there is one issue they have in common: a loss of e-commerce sales and revenues due to abandonment. Here are some proven and effective personalization strategies to dramatically improve conversion rates and drive revenue gains.
The Sleeping Ad Giant That Is TikTok
August 9, 2021
For e-commerce businesses that are seriously considering a new source for brand awareness and customer acquisition, TikTok can be an unbeatable advertising investment, according to Dariya Smailova senior digital media buyer manager at Vendo. The platform allows e-commerce brands to remain visible and present within the always-watching customer lifestyle.
Logiq CEO Tom Furukawa Discusses Global Trends in Digital Commerce
August 4, 2021
E-commerce and m-commerce are transforming the economic landscape. Both markets were steadily growing before the pandemic. But since then, consumers have been fueling both types of commerce with a frenzy. We thought this would be an appropriate time to speak with Logiq CEO Tom Furukawa about opportunity trends in digital commerce, and the role of market intelligence in the global commerce space.
Marketers Need New Strategies To Parry Cookieless Advertising
July 29, 2021
The impending loss of third-party digital cookies will soon force the e-commerce advertising industry to shift its strategies fast. These developments are issuing a real blow to advertisers seeking to leverage third-party data. At issue now is how brands will regroup from these substantial changes to online advertising.
Google Cloud Seeks To Cure Retailers' Search Woes, Help Compete With Amazon
July 28, 2021
Google's new service aimed at beefing up the search capabilities of retailers' websites may make those sellers more competitive with Amazon. Google Cloud Retail Search hopes to address the staggering problem of "search abandonment," which costs retailers more than $300 billion a year in the U.S. alone, according to research performed by The Harris Poll and commissioned by Google Cloud.
Commerce Apps and CX: Designing for Engagement
July 27, 2021
Because they live on the ecosystem of mobile devices, people expect their apps to be user-friendly and instantly accessible. To attract and keep users, apps must deliver a seamless, simple, and intuitive experience. We spoke with experts in the fields of apps and CX to get their take on what makes for a winning app design, and where commerce apps are headed in the future.
Supercharging Customer Retention
July 26, 2021
AfterShip Cofounder and CPO Andrew Chan is an advocate of post-purchase engagement to boost customer retention. He advises that ensuring a convenient experience after purchase -- from shipping, tracking, returns, and reviews -- helps retailers sell more to happy, repeat consumers. We spoke with Chan to hear more about his strategies for supercharging customer retention.
Key Factors When Selecting and Setting Up an E-Commerce Platform
July 23, 2021
One of the fundamental choices that an e-commerce retailer must make is the platform they use to sell their goods and services, because it's not just a store -- it's a place to connect with customers and create a sense of the brand. We spoke with several e-commerce experts to get their take on how retailers can choose and customize platforms to get the right fit between product, culture, and customer.
Deal Hunters Spending Time on Gamified Commerce
July 21, 2021
A new e-commerce trend catching on as the pandemic stranglehold on consumer access to brick-and-mortar stores loosens is converging shopping with playing games as a source of entertainment. One good example is Tophatter. This retail discovery marketplace where shoppers go to spend time, rather than to save time, is what its CEO calls the "anti-Amazon."
DuckDuckGo Readies Feature To Strip Trackers From Email
July 21, 2021
Called Email Protection, the feature will be initially distributed through a waiting list that anyone can add their name to. Consumers chosen from the list will be able to create a personal @duck.com email address. Email sent to the @duck address will be denuded of trackers before being forwarded to a consumer's primary email address.
Sustainability and Logistics: Greening the Supply Chain
July 20, 2021
One of the strains on the logistics industry is increased consumer demand for speedy delivery -- and this requirement is making it even more important to consider the environmental impacts of faster fulfillment. We spoke with experts in the field to find out what's happening to make logistics more sustainable, and how this sustainability can be good not just for the planet, but for business.
Consumers Can Now Monetize Personal Data To Earn Passive Income
July 16, 2021
Shouldn't you get paid when businesses use your personal information gleaned from the internet? How much is your personal data posted online worth to you? Would you register your personal data so that you get paid when companies track you and use your own data to target you for ads? That is precisely what Invisibly lets you do.
Better CX Through Customer Journey Management
July 15, 2021
The need for better customer journeys is a challenging goal. Overcoming operational challenges to become more agile in meeting customer needs -- and raising the maturity of the customer experience team -- will be critical to staying competitive in this ever-changing business environment, advised Bloomfire CEO Mark Hammer.
Google Quietly Activates New Web Performance Metrics
July 15, 2021
Google went live earlier this summer with its new Core Web Vitals algorithm to determine search rankings. With the implementation of Core Web Vitals as a key component of its search algorithm, Google has made a well-considered decision to reward sites that perform the best and that have been specifically designed to create the best experience for users, according to the company.
Resale Marketplace Advice: 7 Challenges and Solutions To Overcome Them
July 14, 2021
With resale appealing to a growing share of consumers, chief among them Gen Z, more brands are jumping on the bandwagon. Levi's, Lululemon, and Nike all launched in-house resale programs over the last year. However, the rise of resale comes with many challenges for e-commerce brands and marketplaces. Let's look at the most pressing obstacles for resellers and solutions for how to overcome them.
Amazon Seller Acquisition Market Seeing Unprecedented Activity
July 13, 2021
For both tuned-in sellers and aggressive aggregates, business on Amazon is booming. Aggregators acquired more Amazon marketplace sellers in the last three months than the last two years, noted Ryan Gnesin, CEO of Elevate Brands, one of the most active Amazon seller aggregate organizations.
How Consumers Now Define a Good Customer Experience
July 12, 2021
The magnitude to which retail stores recover when consumers fully adjust to post-pandemic routines may well hinge on the shopping experiences they offer. A new study of consumers in the U.S. and UK shows that the majority of shoppers today view customer experience as one of the most important factors when making purchasing decisions.
Drone Use in Today's Society: From Analytics to Emergency Response
July 9, 2021
This is the era of drones, and these unmanned aerial vehicles, or UAVs, increasingly are becoming an integral part of everyday life. As drones evolve, industries and governments alike are finding new ways to make use of the emerging tech. TechNewsWorld spoke with several experts to find out how drones are being put into service, and what's on the horizon for their future use.
Customer Data Platform: Build It or Buy It?
July 8, 2021
The build-versus-buy decision is an important one. Companies have been making similar choices about their technology stacks for decades. When it comes to customer data platforms, however, some organizations are rushing to make a determination. There are some important questions to ask before making a build-or-buy choice. Let's take a look at the factors involved.
What an Amazon Breakup Would Look Like and Why It's a Win for Brands
July 8, 2021
Amazon is on the brink of a possible breakup, and marketers should be ready to seize the opportunity. It's difficult to imagine life without Amazon -- as we know it. But with ongoing antitrust probes by Congress, there's a real possibility that Amazon's e-commerce dominance may soon end. Let's examine what a breakup of Amazon could look like -- and why it's likely a win for brand marketers.
Creating Paths of Engagement for Effective E-Commerce Journeys
July 6, 2021
From an initial expression of interest, to a purchase, to receiving ongoing support and ultimately buying again, customers take a variety of journeys as they interact with brands. The more a company considers and plans for the paths its customers will follow, the more likely it is that the business will be able to design effective journeys for those customers.
Amazon Makes Play for Vinyl Lovers With New Record Club
June 30, 2021
The service, available for U.S. customers only, sends monthly subscribers during each billing period a classic album from the 1960s and '70s by artists such as Pink Floyd, Aretha Franklin and ABBA. "The Vinyl of the Month Club will help new fans start to build a collection of some of the greatest LPs ever," Amazon Music spokesman David Marek told the E-Commerce Times.
3 Key Considerations Before Moving to a Direct-to-Consumer Model
June 29, 2021
By cutting out the middleman, brands can earn a higher margin and gain direct access to consumers and their data. For these reasons, leading brands such as Nike are aggressively making the shift to DTC, and other large retailers are following suit. However, many forget to take into account three important factors.
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How important is social media to the success of your business?
Highly -- Social media is essential to our business model.
Somewhat -- We do see benefit from social media, but without it our operations would continue.
Minimally -- We're on social media because that's expected, though it's influence on our success is negligible.
Not at All -- Social media is not useful to our business.
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