Spotlight Features

The pandemic has exposed one fundamental, seemingly contradictory reality: people like to shop online, but they also crave in-person experiences. This era has also made clear that there's an answer to this conundrum: to provide shopping experiences that combine both physical and digital elements. Al...

New studies reveal how solid personalization in marketing drives brand loyalty. However, consumers still feel that brands fail to do enough to recognize them as individuals.

Though initially isolating, the coronavirus pandemic has spawned a whole new world of digital parties and get-togethers. People stuck at home are finding innovative ways to socialize, participating in everything from virtual beer tastings to online book club meetings. While the event landscape has b...

The pandemic era has seen a resurgence of interest in growing, tending, and harvesting fruits and vegetables from one's own patch of land or city balcony. Home gardening offers a sense of security and independence. Even when the world has been upended, a home garden can provide a bit of food insuran...

EXPERT ADVICE

Refocus Your Sales Strategy on the Phone Call

Getting a prospect on the line and talking to them directly matters. It's the ability to deliver the pitch with the right content, cadence, and care for your future clients' needs that makes a voice call so effective. It's not just salespeople who prefer a call -- 92 percent of all customer interact...

During the pandemic, increasing numbers of people have pulled out their sewing machines and knitting needles and gotten to work. A massive resurgence in sewing and crafts has taken place, as makers around the world have been sewing masks and creating other much-needed items for themselves and others...

RESEARCH

Improving Company Performance

A recent study found that businesses across North America are led well and staffed with people who are engaged in what they're doing. But technology is barely adequate -- and because of this, managers should devote their attention to improving systems whenever they think about how to improve overall...

Online medical appointments have become commonplace during the pandemic, and they're likely to continue into the future, even as in-person medical visits resume. The convenience, accessibility and cost-effectiveness of telemedicine will make it a vital part of comprehensive medical care in the digit...

By necessity, almost all education is happening online at the moment, but the trend likely will continue even after the COVID-19 pandemic is over. Online learning is often more convenient than in-person training, and because the methods and techniques for online education are evolving and improving,...

In this uncertain and increasingly homebound era, customers are turning online for everything from groceries to cat food. It's more important than ever to make sure that websites are optimized for the highest-possible customer engagement and conversion. E-commerce optimization is one game that compa...

Consumers are on social media constantly, scrolling through posts from both friends and brands. Many have begun clicking on some of those brand posts and making purchases. "Social commerce is becoming increasingly popular for brands," noted Darin Archer, chief strategy officer at Elastic Path. "Even...

Recommerce -- or the online sale of used clothing and other goods -- is booming, with companies like thredUP and Poshmark meeting consumer demand for more affordable and sustainable alternatives to buying new. "I believe recommerce is popular because there is an alignment amongst people who see that...

The Rise of D2C

D2C commerce is on the rise. Increasingly, consumers are expecting to interact directly with the companies that market and manufacture products. "Direct-to-consumer commerce has been enhanced by the explosion of the Internet. E-commerce provides a more convenient and frictionless buying experience,"...

Consumers increasingly are shopping by voice rather than typing on a keyboard or even searching on a phone. People are growing ever more comfortable with voice assistants, as the tech becomes smarter and more conversational every day. "Consumers appreciate the simplicity of using voice to shop," sai...

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