Marketing

A message that works in one market can miss the mark in another, harming brand impact due to cultural nuances.

Adobe research finds discounts can drive retail app downloads, but ongoing utility, personalized experiences, and AI-powered features may be key to keeping consumers engaged.

Anthony Ferry, CEO of Wayvia, discusses how Google's Universal Cart could change who owns the customer relationship.

Many SMBs use AI to save time, but the greater opportunity is using it to engage customers, improve conversions, and drive revenue growth.

Companies don't need perfect CRM data to benefit from AI. Research suggests success depends more on process discipline, focused use cases, and organizational readiness than pristine datasets.

Digital advertising can track clicks in real time, but many businesses still struggle to connect campaigns to offline purchases, appointments, and store visits. New attribution tools aim to close that gap.

Many businesses still treat public relations as a shortcut to instant visibility, but success depends on aligning expectations with execution — and proving how PR drives measurable results.

AI-driven spam filters and rising buyer expectations are pushing marketers to abandon "spray and pray" email tactics in favor of hyper-personalized outreach that delivers more relevant, higher-engagement messaging.

Automated imagery is emerging as a core CRM asset, helping SMBs standardize visuals, reduce friction, and strengthen retention across mobile-first retail channels.

Brevo’s 2026 Smart Loyalty Guide makes the case for CRM-integrated loyalty that uses AI to close the inactivity gap.

Nimble’s unified marketing platform aims to help SMBs replace bloated email and CRM tools with a single system for managing campaigns, contacts, and customer engagement.

Retailers are using Leap and Endear to turn physical stores into relationship-building hubs, unifying customer insight across channels and strengthening loyalty through data-driven clienteling and more personalized in-store engagement.

Landbase’s GTM-1 Omni uses agentic AI to unify fragmented go-to-market tools, automating sales and marketing workflows so teams can focus on strategy and relationships.

Marketers are investing in GenAI to improve martech performance, but a persistent skills gap is slowing adoption and limiting gains in efficiency and effectiveness.