Expert Advice

People have been giving presentations for thousands of years, from Moses with his stone tablets to Elon Musk revealing his grand plans to colonize Mars. While the elements of a great pitchman generally have remained the same over the past 5,000 years -- conviction, charisma, credibility -- today's ...

Way back in 1995, Amazon made its first-ever customer sale. Within two short months, Amazon was selling $20,000 per week in the U.S. and countries around the world. Today, Amazon has become the go-to marketplace for more than 310 million customers, and more than 54 percent of all product searches oc...

E-commerce business leaders are already thinking ahead to the holiday season, and they want to answer one big question: What can we improve over the next 10 months to generate the most value during the holidays?

The concept of AI improving emotional intelligence might sound like a paradox. A coded algorithm is not the most natural supplement to human empathy, after all. However, customer experience leaders understand that AI-powered technologies can transform the way businesses understand core audiences. Cu...

Perhaps you're a direct-to-consumer brand trying to build brand awareness and tell your story. Perhaps you're looking to increase branded search volume across search engines like Amazon, Google, Bing and others. Maybe your brand is focused on new customer acquisition in your sales funnel and you hav...

Social selling has changed how online consumers are interacting with and buying from e-commerce businesses. Why? Because it's had a huge impact on the buyer's journey as a whole. Today, we live in a digital world, and this means the consumer has the upper hand, thanks to the growth in e-commerce and...

With the introduction of the CCPA this year and GDPR in 2018, the age of data privacy has begun, bringing the opportunity for businesses to harness it to gain competitive advantage. There are both challenges and opportunities for businesses that aim to deliver superior customer experiences while adh...

You just started your Software as a Service company. With hard work and dedication, you've created a solid product that solves the challenges your business-to-business customers face on a daily basis. With any new product, questions arise on how to get the most from it. Your customers want the best ...

Over the last quarter-century, Amazon has transformed itself from an online bookseller into an e-commerce behemoth that's reshaping retail economics. In 2018 alone, Amazon reported more than $232 billion in revenue -- a number that's sure to jump once 2019's final revenue figures are released. Those...

For most businesses, meeting target sales goals and key revenue metrics are top priorities. While executive teams understand that building positive relationships with customers is important, it isn't the easiest metric to quantify. For this reason, many companies end up ignoring the work it takes to...

The business-to-business buyer's journey is often difficult and long. The typical buying group for a complex B2B solution involves six to 10 decision makers, each of them bringing information they independently gathered to share with the group before making a decision. This information often opens t...

Every successful, long-term business has a common denominator in training as it relates to online sales customer contacts. Notice I said "long-term." A great product or unique marketing effort can fall short when a customer contacts an employee who is ill-equipped to respond. Some 72 percent of onl...

The CCPA -- widely considered to be the toughest law in the U.S. regulating the collection, storage and use of personal information -- went into effect on Jan. 1. Rather than preparing for it, however, many businesses have taken a wait-and-see approach. This could be a serious mistake. The new law i...

In order for SMBs to compete with larger firms when it comes to customer reach, they need to approach their marketing plan with a strategic mindset. Marketing automation not only provides important opportunities for interaction with the customer, but also saves time.