Sales

I'll admit it, it was love at first sight when I purchased my first MacBook. It was my iPhone that prompted my decision to give up years of PC efficiencies and dive head-first into learning a new operating system, but familiarity had kept me complacent for too long. Still, I remember the excitement ...

Artificial intelligence is arguably the most disruptive technology to emerge over the last few decades. Consumers are producing data at record levels. It's estimated we'll produce 463 exabytes per day by 2025. Yet humans aren't equipped to process that complex information. We're starting to rely mor...

Your new salespeople have very specific expectations of how their workday should flow. These 20-somethings want to sign a contract poolside, then post about it on Instagram -- #workingpoolside, anyone? They want to approve a purchase order on the go as they head to post-work Pilates and pizza. They ...

Customer-centric CEOs are putting their most important stakeholders, customers and employees, at the top of their agendas, and with good reason. Today, no matter what channel customers use to interact with a brand --phone, email, text, chat, online communities -- companies must be able to create pos...

Q1 in any business is the toughest for generating revenue and Oracle is no exception. In its Q1 earnings call it admitted missing by about $70 million on a $9.2 billion nut: small but consequential. No need to run for the smelling salts though, Oracle has been here before and it's got this. It shoul...

You've just come home from the gym and discovered that your teenager cleaned out your stash of energy bars. Drat. You decide to order a new supply of bars online. You usually buy Clif Bars, so you type the brand name into Amazon search -- but just as you're about to click the "Buy Now" button, you n...

What is the secret sauce of a sales rockstar? While there isn't a single end-all-be-all ingredient, I've unlocked some tricks of the trade for reps looking to rise to the next level.

Insightly has announced the availability of Insightly Marketing, which integrates marketing, sales and project management into a single platform to support dynamic customer journeys. The company also released the results of the Insightly Marketing Study it conducted last month probing trends and cha...

Contemporary e-commerce means selling through a variety of channels beyond traditional company-owned websites -- including a plethora of social media, mobile and other platforms. Multichannel selling quickly has become the norm, and consumers increasingly expect to be able to shop wherever they happ...

The business-to-consumer shopper experience has undergone a seismic shift in the past few years, thanks in large part to new technology. Improved personalization enables consumers faced with a vast field of purchase options to select the brand that best meets their needs and desires. Business-to-bus...

The modern world is becoming more difficult every year for e-commerce marketers. Audiences are harder than ever to reach as mistrust of traditional marketing tactics continues to increase. Banner ads are dying with the rise of ad blockers -- and proven lead generation methods like pop-ups and inters...

Video traffic is expected to make up 82 percent of all Internet traffic by 2022. This spike coincides with the increased production and distribution of videos throughout every industry. With this in mind, it is important to remember that the value of video marketing for brands is as old as video its...

The road to e-commerce business success is hardly a straight and narrow one. Every step in a business lifecycle -- from launch and growth to scale and maturity -- is fraught with peaks, valleys, bumps, hazards and roadblocks. Your plan and reality are usually very different! When reflecting on how c...

Congratulations! You've succeeded in driving online traffic to your product page. So why aren't customers actually clicking 'Add to Cart'? Making successful e-commerce conversions, or transforming your website's visitors into actual paying customers, isn't an easy feat. Expertise on doing it well an...