Enterprise Apps

Today’s challenge for CRM vendors lies in simplifying the adoption of sophisticated, out-of-the-box AI models over the complexities of DIY projects, which can be daunting. Simplification is crucial, as AI-powered CRM platforms are revolutionizing how businesses deliver customer experiences.

Revenue teams have grappled with organizational changes and unpredictable buyer behavior in recent years. Resolving those two factors is increasingly challenging for revenue leaders to empower teams with the insights needed to call accurate forecasts, effectively manage their pipeline, and hit their...

The concept of CRM evolving into a "customer personal assistant" is feasible and aligns with the broader trend of AI-driven personalization and automation. However, its success depends on various factors, including the organization's resources, technology infrastructure, and available data quality.

In today's competitive market, adding a human touch to e-commerce buying is a strategic need. It shows a deeper awareness of changing consumer expectations beyond the obvious benefits of improving customer pleasure and loyalty.

A key motivation for businesses to stay updated is AI's significant enhancements in customer satisfaction compared to the previous generation of CRM bots. Understanding how to recommend the next product or appointment reminders and anticipating the customer's needs is the new playing field. So is un...

Sooner or later, small-to-medium-size businesses engaging the e-commerce market and looking to grow must buy into a more workable solution for the demanding customer experience. StoreConnect and Salesforce transform SMB e-commerce by improving customer experience and enabling scalable growth.

As the holiday shopping season approaches, the timing of SMS marketing messages takes on heightened importance. Effective scheduling not only influences consumer engagement and open rates but also plays a crucial role in achieving sales success.

SugarCRM is incorporating predictive AI to enhance its CRM capabilities, offering sales agents data-driven insights for more effective decision-making.

E-commerce musical instrument supplier Sweetwater will not be singing a new tune under its newly-appointed CEO, Mike Clem. Instead, the company will be cranking up the volume to stay true to what it does best -- meeting its customers' needs.

INSIGHTS

Beyond AI at CloudWorld

Last week, I was all over Oracle Cloud Infrastructure (OCI) like a junkyard dog. In the quarter-mile race that is the software industry, I have to say that from a standing start, Oracle has done quite well.

Oracle unveiled AI-driven enhancements at Oracle CloudWorld 2023, aiming to optimize CRM and customer experiences through generative AI technologies.

OPINION

AI Is Already at a Tipping Point

Even at this early point in the AI era, we may be seeing a divergence. On one side, we can easily see vendors bending over backward to deliver ethical AI apps and services, and on the other, a real conundrum. I

Oracle is announcing that it has added AI in critical spots like Intelligent Sales Orchestration, Guided Campaigns, AI-Powered Account Linking, and more. All of it is intended to help sellers do the right things with the right customers at the right time.

INSIGHTS

Einstein 1 and the Big Shift

Salesforce is coming very close to being able to say that regardless of what incumbent software vendors are already in a business's portfolio, Salesforce should be there, too.

CRM Buyer Channels