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As the holiday shopping season approaches, the timing of SMS marketing messages takes on heightened importance. Effective scheduling not only influences consumer engagement and open rates but also plays a crucial role in achieving sales success.

SugarCRM is incorporating predictive AI to enhance its CRM capabilities, offering sales agents data-driven insights for more effective decision-making.

E-commerce musical instrument supplier Sweetwater will not be singing a new tune under its newly-appointed CEO, Mike Clem. Instead, the company will be cranking up the volume to stay true to what it does best -- meeting its customers' needs.

Oracle unveiled AI-driven enhancements at Oracle CloudWorld 2023, aiming to optimize CRM and customer experiences through generative AI technologies.

This year presents a distinct set of challenges for marketers, as fluctuating economic conditions and changing consumer trends add complexity to inventory planning and delivery logistics.

Small and mid-sized businesses in the e-commerce space have long struggled to compete with the might of retail giants. Now, generative AI is emerging as a cost-effective solution that could level the playing field.

A new report highlights merchants' shift towards customer retention, with a greater emphasis on technology and loyalty programs to combat increasing churn and drive long-term growth.

Modernizing customer relationship strategies for some companies means refining their CRM platforms to encourage customer loyalty. Today, the customer experience journey can no longer fully succeed without bringing social media channels into the mix.

While enhancing CX capabilities brings much-anticipated solutions for marketers and retailers, unchecked generative AI poses a threat to brand reputations, experts caution. Present and future use cases are not only fascinating but can truly help deliver promises to customers, according to Harry Foll...

One AI CEO Amit Ben said, "It's like having an additional 1,000 relentless, diligent employees on your team, analyzing every customer interaction 24/7, at a fraction of the cost."

Legacy CRM systems may obstruct the path to business growth and enriched customer experiences. Modern CRM platforms, with a focus on customer retention and prospect conversion, are no longer optional to achieve business success.

A mobile wallet is an obvious answer for brands who want to seamlessly enroll, engage, and retain loyalty members, with 79% of U.S. consumers in a recent study saying they are more likely to join a loyalty program that does not require carrying a physical card.

Subscription sales models can significantly transform business outcomes by generating steady revenue and enhancing customer satisfaction. Diversifying offerings through access and acquisition models across a variety of products, from consumables to essential services, is a key subscription business ...

Adopting tech-based software platforms is crucial for solving supply chain issues. Yet, achieving transparency remains a challenge, especially for non-tech-savvy merchants and shippers.

Tidio AI, an innovative CRM tool, aims to democratize access to advanced customer service automation and efficiency for small and medium-sized businesses.

We spoke with Unitea CEO Ketan Rahangdale about the intricacies and the impact of Web3 on marketing strategies and the role engage-to-earn plays in customer engagement.

Whether Walmart succeeds in winning over its customers could directly impact other retailers to follow suit. Either way, a key factor is collecting their insights.

Intent data is becoming an increasingly important tool among B2B organizations and retail marketers. In fact, 62% of companies now use one or more intent data solutions. Yet, as a new product category, intent data can be complex.

Calendly Routing is a new solution built to enable CX teams to instantly qualify, route, and schedule meetings with high-value leads and customers from their company's website. The cloud-based platform offers a new layer of the modern digital technology stack.

We spoke with Robert Brown from BDO Digital about customer analytics in retail sales. He noted that a fundamental notion about the role of technology this year is that it is critical to invest in e-commerce and digital marketing.