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Implementation of a New CRM Should Be Easy

Did you know that a third of all CRM implementations fail? That's the conclusion of research cited by the Harvard Business Review. The same study found that one of the main reasons CRM implementations fail is that they're too complex and don't have a clear focus ...

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How To Build the Most Effective Customer Journey

In research recently published by McKinsey, taking a broad and systematic approach to the customer journey was found to increase customer satisfaction as much as 10%. Another study, by Boston Consulting Group, found that companies able to significantly rethink and modernize their customer journey reduced costs by up to 25% and achieved margins 15% better than average...

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