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Interacting With the Connected Customer: Don’t Forget the Cake

I was at a friend's dual celebration of birthday and wedding anniversary recently, and as part of the occasion someone had prepared two fantastic cakes, which were both amazing to behold and a delight to eat. While the appearance was all to do with the icing, the taste and nutrition were defined by what was under the icing -- the cake itself ...

Should technology play a larger role in officiating sports events?
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