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Results 1-4 of 4 for Eric J. Hansen
EXPERT ADVICE

Landing Pages: Mix ‘Em Up, See What Works Best

The job of the modern Web site is more important and more difficult than ever, especially when it comes to a multichannel sales strategy. Visitors arrive at your Web site through a variety of online channels: pay-per-click (PPC) and organic search, e-mail offers and print ads. Once there, they need to fulfill the objective of acting upon a promotion, or buying a specific product...

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Secrets to E-Commerce Excellence

Different products place different demands on a company's IT infrastructure. "E-commerce sites that deal in sales of high-bandwidth products, such as e-books or streaming videos, need systems that will accommodate the demand generated by these applications," noted Eric J. Hansen, president ofSiteSpect...

WEEKEND FEATURE

Rules for E-Commerce Startups to Live By, Part 2: What Not to Do

A visitor can't purchase what he can't find, so a company has to make sure that its products are easy to identify. "About 50 percent of users hit the back button as soon as they arrive at a Web site," Eric J. Hansen, president of SiteSpect, told the E-Commerce Times. That's because the content that the user expected to find was not on display. In some cases, such as with cell phones, companies have so many products that it can be difficult for the customer to pinpoint the desired item...

Rules for E-Commerce Startups to Live By, Part 1: How to Increase Sales

Different products place different demands on a company's IT infrastructure. "E-commerce sites that deal in sales of high-bandwidth products, such as e-books or streaming videos, need systems that will accommodate the demand generated by these applications," noted Eric J. Hansen, president ofSiteSpect...

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