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Results 1-2 of 2 for Andrew Boyd and Alex Jefferies

The Crucial Difference Between Contact Management and CRM

The budget cuts and spending freezes resulting from the current economic downturn have reduced the number of legitimate opportunities for sales representatives; therefore, organizations are placing a renewed emphasis on cutting costs and customer retention to combat certain economic realities. ...


Five Steps to Best-in-Class Sales Performance

As the advent of new customer-facing technologies (such as social media platforms) changes the way consumers gather information about a particular company's products or services, sales representatives are challenged to sell to a customer base that better understands the competitive landscape. As a result, companies realize that they must enable their sales force to work smarter, not harder, to acquire and retain customers. ...

CRM Buyer Channels