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Fring opened fire in the PR battle with a posting on its official company blog calling Skype "cowards." A press release apologizes to Fring customers for any inconvenience Skype has caused them and offers download of a new version of the Fring software, which still provides video conferencing among various mobile platforms but does not connect to Skype on any of them...

"Those changes to the beta and the addition of Windows Live Phone and Zune links are just press release fodder; they're not going to move anybody," Carl Howe, director, anywhere consumer research at the Yankee Group, remarked Tick, Tick, Tick...

Rosoff also sees the necessity for Ballmer to attack the idea of Google's two operating systems, but not necessarily to cast aspersions on the forthcoming Chrome. "Chrome is a press release. Yes, there are some early builds out there that some people have compiled, but until we really see Google release a product using it, you can't evaluate it."

All is not well in venture capital land; at least, it's been a lot better. In April, the National Venture Capital Association (NVCA), which works with PriceWaterhouseCoopers to develop industry data, reported its numbers for both fund-raising and investment, and it represents a world turned upside down. Rather than paraphrase, here's the actual data from the press release of April 12:...

"The whole process raises questions about Facebook's actual commitment to privacy," said Jeff Chester, executive director of the Center for Digital Democracy. "If you review the press release Facebook put out last December claiming to provide user privacy, you'll see that it in fact let it collect more user information."

Press releases, videos, images, product announcements and more need to be distributed to social platforms at the same time that they are posted on your site. Simultaneous deployment to your YouTube channel and your Facebook group ensures that every member of your existing audience is aware of what you are doing. It also exposes your brand to consumers who are not yet your customers...

The catch? It won't be available "in select markets," according to a Nokia press release, until the third quarter of this year, and there's no specific launch date announced for the U.S. market. Given the fact that Nokia has turned its nose up at the subsidization model with previous North American phone models, the company's hopes for the U.S. remain an uphill slog...

Consumers with a healthy level of paranoia may love the Victorinox USB device. "The finger alone, detached from the body, will still not give access to the memory stick's contents," the company's press release reads Is this level of safety really necessary? "It is, if you're w...

Could this flurry of activity be too little, too late, perhaps? Novell wouldn't say. "Beyond our press release statement, we're not commenting further," Novell spokesperson Ian Bruce told LinuxInsider. Wither Suse?...

A key paragraph in the Community's press release highlights the alliance's lofty goal: "to create a wholesale applications ecosystem that -- from day one -- will establish a simple route to market for developers to deliver the latest innovative applications and services to the widest possible base of customers around the world. In the immediate future the alliance will seek to unite members' developer communities and create a single, harmonized point of entry to make it easy for developers to join," the statement reads...

The timing of Intel's announcement says almost as much about the state of Itanium as did Tukwila's technical details. Coming on the same day and nearly at the same time as the Power7 launch, Intel appeared to be looking to overshadow IBM as much as trying to establish thought or market leadership. Some may see this as reading too much into press release minutiae, but there were also some curious issues around the launch, including the low-key responses of Itanium OEMs.

I was idly scanning a press release in my inbox the other day stating that the National Academy of Sciences planned to honor 17 individuals in 2010 for their "extraordinary scientific achievements in the areas of biology, chemistry, geology, astronomy and psychology." Five of...

For example, WCMs manage the publishing of press releases on corporate Web sites every single day. These press releases, before they go live, will typically go through an approval chain that culminates in the hands of a person who has final responsibility for the content. Upon approving it, this person publishes the content. As soon as it goes live on the Web site, it is available to those who actively visit the site as well as to people who are actively searching for it...

NetSuite I said, "... the company, in my humble opinion, aims at a corner of the market that might be too small to take on everything they offer. A little up-market repositioning might be smart ..." I think NetSuite did this, and the results are good for them. Not a week goes by when I don't see a press release from Mei Li detailing a new deal with a good-size company. More than most, NetSuite has some mojo.

"I'm working on a press release now that talks about some apps [in the Market] that might be beneficial to small business customers," she reveals, "but that's public relations, not marketing." It is also an admission that Verizon sees the value in telling the Android Market a...

You can now download Kindle for PC to computers running XP, Vista and Windows 7 (a Mac version is coming). The new Microsoft OS, of course, enables touchscreen/multi-touch interactivity, so if you have an HP Touchsmart or similar machine, you can zoom in and out of the text with your fingers. An Amazon press release promises finger-powered page-turning in a future Windows 7 release. (Hopefully, people will get used to the fact that they won't have to lick their fingers before flicking.)

Speaking of awkward launches, Apple had one of its own recently as well. Usually, when Apple introduces something new, its marketing team handles the whole thing like a comando assault. Steve Jobs spills the beans, site goes live, press releases get emailed, coming in a week, yes there will be lines, yes you can see it, no you can't touch it, no you can't have an interview unless your name is Pogue or Mossberg, no we're not saying anything about version 2, and ... goodnight...

When you're up against the FCC, things like letter-writing campaigns and huffy press releases are weak-sauce tactics. If you want to really shake the ground, get a name-brand U.S. senator on your side. John McCain has gone to bat for opponents of the Net neutrality mandates the FCC may soon codify. Neutrality opponents mostly include telecoms, who say that if the government interferes with how they manage their Internet tubes, then competition will stagnate, and consumers will suffer.

If the Internet is indeed "a series of tubes," as famously described by former Alaska Senator Ted Stevens, then the mother of all plumbing snakes would be needed to unblock the press releases and emails sent over the last two weeks by those backing and opposing Net neutrality.

Once a Web site is successfully localized and optimized, it's important to focus on offsite MSEO, which involves obtaining links from high ranking multilingual Web sites, directories and news channels. Press releases are one of the most effective SEO marketing tools that can help establish online visibility by increasing rankings for chosen keywords. Numerous MSEO providers specialize in writing SEO-oriented press releases and distributing them through various local multilingual PR channels.