Search Results

In most cases, however, PR firms blast out press releases to every reporter on their list and then sit back and wait for people to come to them. The really clueless ones send mass-mailed follow-up "reminders," thus making themselves feel busy but doubling up on wasting reporters' time.

Several years ago, I tried to warn RIM's leaders about this problem. I wrote articles, sent press releases and gave speeches, but they didn't see any problem at that time. In the last couple years its management seems to be getting a clearer picture of its problems. The company replaced the CEO and many executives as well, and has updated its technology with BB10. What about the marketing piece of the puzzle?...

That doesn't mean RIM isn't busy building buzz, however. Several press releases have fueled news stories, tweets and mentions across social media. In addition, events are also helping build excitement toward the anticipated launch. Bits of information on the BlackBerry 10 platform have also leaked to media, though the leaks are not likely coming from RIM...

Earlier this week, Infusionsoft made an eye-popping announcement. None other than Goldman Sachs led a US$54 million dollar investment round for the company. Not only is the raw number interesting, but so is the leader of the syndicate -- Goldman, of Wall Street fame and all that goes with it. Of course, the press release calls it "growth capital financing," and when I hear that, I think it isn't the same thing as venture capital, but I am seeking confirmation...

In addition to giving daily reporters interviews, I write columns like this one, put out press releases, and send email commentary to an extensive list of reporters in the U.S. and around the world. Sometimes companies like what analysts have to say. Sometimes they don't. How...

If this all sounds familiar, then you've been spending way too much time readingenterprise-IT press releases. The fact is that virtually every mainstream IT vendor isdelivering or developing converged solutions that aim for much the same marketsweet spots as Dell. These inclu...

This FBI press release says that 11 people were charged, with eight arrested and three at-large According to the release, the operation involved a Texas company called Arc and a Moscow-based firm called Apex. The main middle man is believed to be Alexander Fishenko, a native ...

Google spokesperson Maggie Shiels referred the E-Commerce Times to the company's press release when approached for a comment The Authors Guild did not respond to our request to comment for this story....

"All three parties have to agree," Carl Howe, a vice president of research at the Yankee Group, told LinuxInsider. "Three companies can rarely decide when to schedule a joint press release, so it's not surprising they'd struggle to coordinate software updates." The economic in...

It's big alright. Lots of people wonder and ask for predictions about what the company will announce. And while features and functionality are important and make up a sizable part of the show, rather than discuss them -- you can find them in the press releases -- I'd rather concentrate on the messaging that the company is delivering in more subtle ways...

When Google withdrew from China, it didn't send out a press release or hold a press conference. Instead, it announced the news on its corporate blog. This move proved to be a "milestone event for corporate blogging," said Lou Hoffman, CEO of The Hoffman Agency "Even though the...

Just as importantly, Nicira should allow VMware to extend its reach, influence anddedication to open source principles across numerous environments. This is a criticalissue for VMware and a significant question mark among those outside the company,which is why it was addressed directly in the press release and by key VMware andNicira executives...

Microsoft spokesperson Serina Hall pointed TechNewsWorld to the company's press release and the Surface website when asked for additional comment Gunning for the iPad?...

Four years ago when RIM was at it's peak, I issued a warning in several speeches, columns and press releases. I said at the time that Apple and Google had painted a cross on RIM's back. A marketing battle was about to begin that would leave RIM bloody or worse. Unfortunatel...

Microsoft spokesperson Annie Truong declined to give the E-Commerce Times further comment beyond the company's press release. Facebook did not respond to our request for comment ...

Verizon said the upgrade fee will be used for wireless workshops, online educational tools and consultations with experts who provide advice and guidance on devices, according to a press release announcing the change The company couldn't provide any further information on the ...

I recently gave a speech to a group of industry executives and then consulted with them, discussing what was coming next. AT&T, Microsoft and Nokia have started cranking out press releases and turning up the heat on their marketing engines. They do that well. Why is AT&T taki...

I recently gave a speech to a group of industry executives and then consulted with them, discussing what was coming next. AT&T, Microsoft and Nokia have started cranking out press releases and turning up the heat on their marketing engines. They do that well. Why is AT&T taki...

With some big retailers biting the bullet, I wanted to delve into it andsee what the real cause was, not the press release spaghetti. I wantedto see if there was a pattern that could be discerned, sort of like CSIfor Retail. Guess what? The death spiral in each case was kicked...

SAP and Google have announced a series of joint initiatives over the last year, focused on big data and collaboration, with formal press releases and plenty of hoopla. However, they have generated little industry attention or meaningful success stories Why this latest initiati...