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Salesforce.com expanded its advertising initiatives this week with the launch of Social.com, a platform designed to help brands tie ad campaigns to what's trending on social networks ...

Facebook may soon be adding video ads, a key step in the development of an advertising platform that needs to draw interest from brands that may have previously questioned its return on investment ...

Internet advertising experienced double-digit growth in 2012 for a record US$37 billion in revenue, according to a report this week from the Internet Advertising Bureau (IAB) and Pricewaterhouse Coopers. The largest increase was in the second half of the year, where both the third and fourth quarters topped previous records. ...

Facebook added another level of targeting to its advertising strategy Wednesday with the introduction of partner categories, a self-service feature that uses data collected from other channels to deliver ads on the social network. Partner categories will let advertisers target Facebook users based on browsing and purchase history, occupation, a wide range of specific interests, and location.

Mobile app measurement provider Flurry on Tuesday opened its mobile Flurry Marketplace advertising platform, a real time bidding offering that will help publishers adjust their ad prices by backing inventory with analytics data. Advertisers will be able to use the data to target ads in smartphone and tablet apps by segments such as device, location or even interests...

Facebook fans will get the chance to have the social network take over their lock and home screens on certain Android phones as of April 12, thanks to the introduction of the company's Home apps. That prime mobile phone real estate will also serve as comfortable surroundings for advertisements when ads start cycling through Home's Cover Feed ...

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The latest consumer electronics manufacturer to follow the store-within-a-store trend is Samsung, which announced Thursday that Best Buy will dedicate space within its U.S. showrooms and specialty stores for the Samsung Experience Shop, an area dedicated to the company's products and demonstrations. ...

The campaign was created to promote the band Ghost Beach. However, the name of the campaign is "Piracy Is Progress," and it asks people to take a stand on the issue of downloading copyrighted music for free. That includes the chance to vote in favor of piracy at the website ArtistsVsArtists.com. ...

Twitter announced updates to its Cards feature for developers Tuesday. The enhancements enable greater integration of media and apps, and target mobile users of the social network, but the overall goal is to allow developers to stuff more content in and around a typical tweet while maintaining the 140-character tweet limit for texts. ...

Google this week unveiled new tools designed to help businesses figure out the true worth of their mobile advertising ...

Global digital measurement company comScore this week launched its new Media Metrix Multi-Platform reporting service, which will give publishers and advertisers better insight into how their content is viewed on a wider variety of devices. ...

Brands may be shifting more money to digital advertising and social media marketing efforts, but so far that's not buying them a lot of trust from consumers, according to a new report from Forrester Research ...

After a year of testing and much feedback, Twitter on Monday released a set of tools for small businesses and self-service advertisers -- tools that will give businesses more of an opportunity to speak directly to consumer interests ...

Proposed changes to the popular Mozilla Firefox browser that would block third-party cookies have sparked the ire of the Interactive Advertising Bureau, which claims the move will hurt how small businesses use ads to attract customers ...

The social bookmarking site Pinterest, one of the fastest-growing social networks of the last two years, released a new analytics tool Tuesday so that users -- especially businesses and marketing professionals -- can do a better job of tracking traffic and sharing aspects of the site ...

The cost of keeping a smartphone can add up, but an app developer may have found a way to help users make money off their devices, as the company tries to offer a unique twist on the mobile ads space ...

Consumers continued to put their trust in e-commerce websites in 2012, according to the latest American Customer Satisfaction Index released Tuesday ...

For the past several years, the money spent on online advertising has grown at the expense of other media platforms. That trend will probably continue, suggests a new report released Monday by the Interactive Advertising Bureau; it finds that brands will benefit from a 15 percent shift from TV ad spending to online video ...

Advertisers running mobile ads have some homework to do on the Google mobile ads system; the search giant this week provided more specificity about its AdWords Enhanced Campaigns, which lets mobile advertisers adjust bids by device, location and time of day within a single campaign. ...