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Results 41-60 of 1120 for Denis Pombriant
ANALYSIS

Grinding Data Into Information

Not too long ago, commerce executives worried about how to make their digital systems as good as an in-person interaction. They had reason to worry too. ...

INSIGHTS

Next Step in the Birth of an IT Utility

I have that same feeling I had when I started my career in the mini-computer era, because what was old is becoming new again ...

INSIGHTS

Have Consumers Changed Character for Keeps? Not So Fast

Various CRM vendors have been issuing interesting survey results from the pandemic that purport to show the "new normal" in full flower. Salesforce did so recently, and now Oracle is getting into the act. ...

INSIGHTS

A Raft of New Information Muddles CRM’s Future

The big questions about reopening the global economy and what new moves portend are coming in for analysis. The results, if you try to munge it all together, are frankly mud ...

INSIGHTS

Three-Part Evolution

I was at a Salesforce analyst briefing the other day. Most of it was under NDA but I had an insight that many of you may have already had and I want to share it ...

INSIGHTS

Newslettering vs. Blogging

Newsletters have become popular over the last few years; and especially over the past year during you-know-what when face-to-face meetings were taboo. Many companies are trying to figure out how to best leverage them, and new software platforms make it increasingly easy to produce one or more ...

INSIGHTS

Transitioning to Hybrid Commerce

I saw a report the other day about the future of commerce that made me smile ...

INSIGHTS

CRM’s New Normal: It’s Complicated

As we slowly climb out of the Covid anis horribilis, advocates of the new normal (whatever that is) may wish to temper their prognostications about working from home or working from anywhere ...

Implementing Iterative ROI

Capturing return on investment on new software has never been more important than right now -- and never has it been harder to identify ...

ANALYSIS

The CRM Systems Training Issue

People frequently ask me what's next in CRM. I have a lot of knowledge because I take a lot of vendor briefings, so it's a fair question but my understanding highly imperfect because what's next is a moving target. I'm better at declaring what might happen in five years than what will happen this year ...

ANALYSIS

Mirror Image Solutions

Zoho might have had it as close to right as possible a couple years ago when they named their flagship product Zoho One and called it the operating system for business ...

INSIGHTS

Get Your CRM Ready for Some Good News

The minor trend I began noticing over the last week or so is budding optimism about the future. COVID-19 cases and deaths are in decline, financial indicators are decent and trending up, and forecasters are predicting a booming economy. The Federal Reserve anticipates a 4.5 percent growth rate while Goldman Sachs says it sees growth at more like 6.8 percent.

INSIGHTS

Normalized

Last week Salesforce made it official, coming back to the office will be a fluid thing -- and why not? The company has arguably done more in the last year to build systems such as Salesforce Anywhere and Work.com that enable workers -- at least a kind of knowledge worker -- to work from anywhere ...

ANALYSIS

Oracle’s Reinvention

Oracle's continued strides in the tech space say a lot about perseverance and deep pockets. It was a darling of the 20th century tech era, rising from a startup in the database wars and becoming the sole surviving independent database company. But at some point, success leveled out its rise and it became just another big company ...

INSIGHTS

CRM’s Pandemic Performance

One of the many disappointments we've seen in handling the COVID-19 crisis has been how cloud software companies have been almost shut out of participating in providing solutions. In some ways it's to be expected because databases and wet chemistry aren't a natural fit, but still ...

INSIGHTS

Misunderstood Loyalty

Marketing and loyalty have a lot in common, and not just what you think ...

ROLLOUTS

Oracle Launches Version 21c

Since the 1970s there's been a steady decline in the number of free-standing relational database companies until only Oracle remains. Familiar names like Sybase, Ingres, Informix, MySQL, SQL Server and others are either out of business or have been acquired ...

INSIGHTS

Revving Up for CRM in 2021

This might be a big year for CRM. I say might because I am not clairvoyant, and humility is on the resolutions list ...

INSIGHTS

Who Values Value Pricing?

I had a delightful conversation last week with Thomas Wieberneit, Marshall Lager, and Ralf Korb on CRMKonvos. These CRM Gurus and I were talking about the future of CRM and some of my recent research when the topic of value pricing came up ...

INSIGHTS

Dreamforce and Beyond

Holding Dreamforce online is like kissing your cousin. Obviously, you aren't in San Francisco -- and beyond that everything is shrunk to the size of the screen you're watching, and the format and duration are more made for TV than collegial interaction. I thought of initiating Dreamforce akin to the founding of the Royal Society, a group of people seeking to exchange ideas and advance the frontiers of science...

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