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Results 21-40 of 177 for Louis Columbus
OPINION

Be Selective in Crowning ‘Key Influencers’

Corresponding with the rise in all forms of social media has been a growing fascination -- to the point of obsession on the part of some marketing VPs -- to find their markets' key influencers ...

ANALYSIS

Predictions 2008: Fighting Back a Recession and Increasing Trust

Instead of just jotting down the top trends that have a high probability of success and therefore are safe as predictions, I thought it would be interesting to first look at what the best bloggers have to say and see what the implications are for manufacturing, then go out on a limb and make some predictions ...

BEST OF ECT NEWS

Holiday Shopping: Leave No Customer Behind

It's about that time of year when we see all the predictions and forecasts of how much online sales will increase, by product, for this holiday season. From cautiously to wildly optimistic, these forecasts are things that e-commerce managers' dreams are made of ...

EXPERT ADVICE

What Makes a Great SaaS Startup?

Let's face it, SaaS is sexy these days. Nearly everybody is either starting entirely new companies to capitalize on the benefits of SaaS or madly rushing to get their applications ported to it ...

OPINION

Building a Customer Listening System Using Web 2.0

The collection of technologies that enable customers to be participants and not just the passive recipients of communication is what many are calling "Web 2.0." ...

OPINION

Outsourcing: The 20-Year Overnight Success Story

Cost reduction, chasing talent globally, aligning product life cycles to critical natural resources -- all form the mantra that has made outsourcing the silver bullet so many manufacturers and service companies reach for when the challenges of achieving financial objectives (read cost reduction) hit ...

OPINION

The Revolution Your Customers Want

If you want to see who's winning at retaining and attaining higher-than-ever customer loyalty, look no further than what is really happening inside sales reps, call center reps, their managers, and for that matter, their CEO ...

OPINION

Dashboard Nation

As business intelligence and analytics hit full stride this year, dashboards are becoming ubiquitous. Typically, marketing, sales, operations and -- increasingly -- quality management departments are all creating their own ...

EXPERT ADVICE

Is Your Order Management System a Customer Asset or Liability?

There's no other series of business processes that are going through more of a transformation today and impacting customer relationships more than order management ...

OPINION

Technology Buyers: So Many Needs, So Little Time

While much has been written on how vendors can get the most out of their analyst relations strategies -- both in blogs and in my book -- little has been written about how technology buyers can maximize their use of advisory firms. Jim Zimmerman, in his blog, AnalystPerspectives, presents this issue in a well-written post ...

OPINION

Clearing the Air With Customer Advisory Councils

In many technology-driven companies, customer advisory councils are the weapon of choice of marketing and sales departments when the unmet customer needs get lost in new product development ...

OPINION

The Only Resolution That Matters

Whenever I think of New Year's resolutions, one of Mark Twain's best quotes comes to mind: "A habit cannot be tossed out the window; it must be coaxed down the stairs a step at a time." ...

OPINION

2007: The Year Customer Churn Reshapes Industries

The coming year is going to reorder entire industries due to customer churn. With this reordering will be an entirely new set of selling dynamics, as existing ones prove marginally successful into 2007 ...

OPINION

2006 Prediction Scorecard From an Accidental Analyst

Like many industry analysts and alumni, I find analytical concepts sexy. Add in creating strategies for serving customers more efficiently while being profitable at it, and the conditions are perfect for the creation of an Accidental Analyst ...

OPINION

No Customer Left Behind

It's about that time of year when we see all the predictions and forecasts of how much online sales will increase, by product, for this holiday season. From cautiously to wildly optimistic, these forecasts are things that e-commerce managers' dreams are made of ...

EXPERT ADVICE

Fixing Business Development With CRM

It's the catch-all department in many companies where top sales funnel activities like lead and demand generation are found, or lower sales funnel strategies including pre-sales support, pricing exceptions and team selling are found. It's team selling on enterprise-class ERP applications. It's also another word for a telemarketing staff. Defined by its functions more than its measures of performance, business development is, in many companies, the glue that connects customers and prospects with sales...

OPINION

The Seven Deadly Sins of CRM

The best performing companies when it comes to customer-facing strategies actively attack the seven deadly sins of CRM with a vengeance. These observations come from their quantified success, and for certain publicly held companies, a rise in their Price/Earnings Ratio, stock price and valuation. From a limited sample, that correlation exists ...

INDUSTRY ANALYSIS

CRM’s Top Ten Unmet Needs

The service revolution inCRM -- and, in fact, throughout customer-facing strategies -- is well underway in many companies. The reason the remainder of the industry doesn't see it yet is because many CRM vendors' responses to the revolution are so slow that they make lagging economic indicators look speedy ...

ANALYSIS

Auto Manufacturers Set the Standard for Competing on Time

For many companies, there is an uncomfortable truth that even with CRM systems in place, one big gaping hole comes up again and again in customer experience: it's the nagging issue of saving customers time ...

It’s Time to Re-Evaluate Your CRM Vendor’s Viability

With the CRM vendor landscape going through so many changes today, it's an excellent time to check up and see what your vendor's viability is, what their future prospects look like, and especially for the best-of-breed vendors, what their exit strategy is, if they have one ...

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