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Building on the B2B targeting and personalization ad platform it launched about a year ago, Demandbase last week debuted a new ad tool called "B2B Retargeting." Like the Company-Targeted Advertising solution Demandbase launched in 2012, B2B Retargeting is a rare breed of online ad software in that i...

Ask prospective buyers of CRM software what they're most interested in, and you'll probably get a mix of variations on the following three themes: "I am not sure about the deployment model yet, although I have heard good things about the cloud"; "I know about the benefits of using an integrated suit...

The CRM case for tablets is quite clear: Workers are more mobile than ever and need to be able to access their systems on the go. Ditto customers and the workers who service them while on the go. Tablets are more robust tools than smartphones and allow for even greater functionality. Somehow overloo...

Before speaking with a reporter recently about the latest upgrade to his company's CRM platform, Nimble CMO Eric Quanstrom ate his own cooking, so to speak: that is, he used Nimble to learn as much about her as possible. A few keystrokes later, he knew where she went to school, her hometown, other b...

Now that mobile app developers have the basics of user-friendly design down, we've moved into the m-commerce industrial age, according to Pradeep U.N., Symphony Teleca's vice president and global head of design and innovation. Specifically, the mobile app vendors and retailers that rely on this chan...

ZipRealty recently released a mobile CRM app that complements its custom-built Zap online CRM system. While the mobile version, dubbed "mobile Zap," has the same functionality as its online desktop counterpart, it was designed with an eye to accommodating real estate agents' on-the-go schedules, sai...

Most mobile app developers today have the basics of e-commerce design down pat. Increasingly, they are now thinking about the psychology of the user and how that should be factored into a mobile site or app's design. That's where testing becomes essential. "The features and functionalities of smartp...

SalesAgility last week rolled out SuiteCRM, an application that's designed to offer a fully open source alternative to SugarCRM Professional Edition. Built upon the latest release of SugarCRM Community Edition, the software includes reporting, workflow, quotes, products, security and portal extensio...

Some brands' mobile CRM efforts amount essentially to creating versions of their websites that are visually friendly to mobile users. Others make mobile an integral part of their CRM strategies. Case in point: Arby's, which earlier this month debuted a new item on its menu -- the Smokehouse Brisket ...

Microsoft on Monday announced the availability of its latest version of Dynamics CRM along with a new partnership with InsideView that adds social intelligence capabilities to the CRM system. Available for purchase starting Oct. 31, Microsoft Dynamics CRM 2013 offers a number of new features and cap...

Avaya last week released a slew of new applications onto the market, including a robust collaboration platform that targets mid-sized companies. Avaya IP Office 9.0 includes a number of features and deployment options geared specifically for companies that aren't ready to invest in enterprise offeri...

It is difficult to overstate the importance of social CRM to retailers given the almost tailor-made suitability of Facebook, Twitter, Pinterest et al. for reaching out and engaging with customers. What's less clear, however, is exactly how retailers should use social CRM to talk with those customers...

In-application features have been all about revenue so far, but as the technology evolves and mobile becomes ever more entrenched in consumers' psyches, the in-app phenomenon will likely spread to other forms of customer outreach as well, including messaging. First, though, let's talk about the mone...

Constant Contact has rolled out enhancements to its platform, beefing up functionality in its reporting tools, customer tracking and reporting, and mobility options, as well as in a library tool designed to make storing and using content easier for users. The upgrades are a culmination of a lot of e...

There is a significant performance gap between companies that fully apply best customer service practices and those that are inconsistent in their approach, according to a new report from the Miller Heiman Research Institute. There was a gap of 13 percent between the two groups of companies in perf...

On Wednesday Groupon announced that it has added new CRM features to its Breadcrumb point-of-sale app with the potential to drive traffic and improve customer relations for Groupon merchants. Customer tracking, for instance, is one of the new features now included in Breadcrumb, which was acquired b...

With so much riding on the holiday season for retailers, marketers pull out all the stops. This year, the latest ad technologies are being put to the test in the mobile realm. Retailers need to have a landing page optimized for mobile, and they need to prepare for an onslaught of visitors, suggested...

There are many reasons marketers today are gearing up their mobile strategies for the holiday season, and not all of them are as obvious as one might think. Yes, revenue and competition are of course key factors, but in this Internet era, so is a third: Namely, a proactive, aggressive mobile CRM and...

Imagine you're walking down a city street heading for a vegan restaurant that you've heard good things about. You get to the address only to discover it has gone out of business. Hungry and disappointed, you pull out your smartphone and wail to the Twitterverse, "Veggie Delight is closed! I'm starvi...

Oracle has upgraded its Customer Experience cloud-based application with enhancements throughout the platform, including the sales, marketing and service modules, the company announced on Wednesday at its Oracle OpenWorld event. "Organizations need to be able to easily establish the operational syst...