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New research by threat detection and response firm Vectra AI shows that the most common threats to corporate networks remain consistent throughout all companies -- regardless of their size. Researchers calculated the relative frequency of threat detections that were triggered during a three-month sp...

Cybercriminals are deliberately targeting phones, tablets, and Chromebooks to increase their odds of finding a vulnerable entry point. The Financial Services Threat Report from Lookout disclosed that 20 percent of mobile banking customers had a trojanized app on their devices when trying to sign int...

Phone and email, traditionally the most common ways of contacting customer service, are being used less and less by consumers as digital channels rise in popularity.

A recent study by Kaspersky revealed that nearly one quarter of PCs still run Microsoft Windows 7, which stopped receiving mainstream support in January 2020. Using an end-of-life operating system that no longer receives security updates is akin to driving a car with a brake light on, suggested Oli...

Customer churn is costing mid-market companies an average of $5.5 million per year. Retailers need to avoid the expensive mistakes that result in such disastrous churn. This presents a clamorous alarm to marketers. One solution to this costly predicament is to get sales teams to work effectively, an...

Many digital marketers spend too much on targeting an already loyal customer base rather than tapping into new streams. Dr. Jorge Barraza, professor of applied psychology at the University of Southern California, has a plan to help advertisers reach consumers that would not normally buy their produc...

This year's revised federal tax code plus new Covid-19 initiatives provide additional incentives for startup companies, as well as small and medium-sized businesses. If you received a Paycheck Protection Program (PPP) loan, you may qualify to have that indebtedness forgiven; and other tax incentives...

Jonathan Cran, founder and CEO of Intrigue, a cybersecurity startup based in Austin, Texas, used his company's network security tools to compile a list of Fortune 500 companies still exposed to last month's Microsoft Exchange breach. Potentially, many of those companies may not know their networks a...

Consumers and marketers alike see social media outlets as a middle ground between selling and buying. Now that shoppers have grown used to seeing product placements and promotions on social media, it is a natural next step for them to want to make a purchase without going to another platform or bran...

Even the most customer-centric businesses can overestimate their performance or miss the broad trends in customer behavior. That is why NICE inContact conducts annual surveys that track the customer experience from the perspective of businesses and consumers. CRM Buyer discussed the recent findings...

With most workers continuing to work remotely, CRM has become an important tool for managing relationship risk. Financial firms have to deal with market and operational risk, consumer retailers have to focus on supply chain risk, and all companies have to keep an eye on economic risk. Relationship r...

Personalization and automation, two of the hottest buzzwords in the lexicon of CRM practitioners, are all the rage for marketers these days. But only 14 percent of organizations are using artificial intelligence or machine language to automate their marketing campaigns. A survey by Rackspace Technol...

One of the big marketing decisions confronting e-commerce vendors today is whether current performance is good enough. Online vendors need to consider their customers' shopping experience in order to assess existing barriers to stronger shopper responsiveness to digital storefronts. For retailers wh...

Commerce analysts do not see consumers shedding their newfound buying options in the wake of a post-pandemic marketplace. Concerns for health safety, social distancing, and remote working will remain priorities for many shoppers. Merchants who demonstrate that they are able to quickly get products t...

Amazon gets a new chief executive this summer. Jeff Bezos plans to step down from that role and transition into a new job -- executive chair of Amazon. The chief of Amazon's cloud computing division, Andy Jassy, will become Amazon's new chief executive. Jassy served in that post in a temporary capac...

As the pandemic continues to keep shoppers out of brick-and-mortar stores, new shopping behaviors continue to include smartphones to nudge products into consumers' digital shopping carts. CRM Buyer discussed with Dennis Reno, SVP and head of customer experience at Cyara, how mobile CX is influencing...

Do you welcome physical fitness like a fish in water, or does it take a trip to the clothing store for larger sizes to get you moving? If you need a push, perhaps a new motivational tool called KrowdFit will be more to your liking. It pays you cash to put your fitness tracking devices on. The KrowdF...

While it was already underway prior to the pandemic, the worldwide shift to digital payments has been accelerated by the crisis. This new cashless concept and the related back-end changes by banks to adopt real-time payments are becoming increasingly popular; and have set into motion the potential f...

If you want to smooth over irate clients and offer more efficient customer services, consider conversational bots instead of a roomful of human company reps. Researchers see consumers' comfort levels with a variety of chatbot technologies softening towards customer service, scheduling, banking, and ...

Clickwrap transaction platforms, which serve to replace electronic signatures, are emerging as a valuable tool to help businesses navigate the increased volume of online transactions. Instead of signing, users click to check a box, or click on a button with a label such as 'I Agree' or 'Accept'. Tha...