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Results 21-40 of 208 for Vivian Wagner.

Boosting E-Commerce Sales Through Storytelling

Storytelling is a central part of e-commerce marketing, and it's vital that brands both know their own stories and understand how to tell them. Everything from brand loyalty to purchasing decisions relies on a company having an engaging and well-told story. "Facts tell, but stories sell," remarked S...

What Is Your Company’s Story?

Telling an engaging and effective story is vitally important for the success of a business. A good story draws people in, fosters loyalty, and brings your brand alive. "It's important for brands to tell their story because the story is what actually resonates with humans," said Nathan Young, storyte...

With Gamification, Everyone Wins

Gamification is one of the hottest trends in the business world. Incorporating game elements can be a great way to motivate and engage customers and employees alike -- using an activity that has appealed to humankind since its beginnings. "Humans have been playing games for thousands of years. Some ...

EXCLUSIVE INTERVIEW

Nimble CEO Jon Ferrara: The Beauty of the CRM Beast

"The reality of relationships is that people buy from people they like, know and trust," said Nimble CEO Jon Ferrara. "In the old days, before we ever engaged in selling, we made a connection by looking at books, things on the shelves, that kind of thing. Today, we're doing that more and more electr...

WOMEN IN TECH

UberMedia CEO Gladys Kong: Success Is Data-Driven

"Mobile advertising and location-based marketing are getting more and more data-driven, both in targeting and analyzing results," said UberMedia CEO Gladys Kong. "Advertisers are trying to understand more about the consumer's journey. They want any insights they can get their hands on in order to un...

EXCLUSIVE INTERVIEW

Optymyze SVP Arturo Bentin: Give Your Salespeople Options

If you want to boost sales performance, "there are a few things to think about," said Optymyze SVP Arturo Bentin. "One is, what behaviors are you trying to drive? When you're talking about sales performance, you're talking about a lot of things. You need to think about the metrics and the tools you ...

WOMEN IN TECH

Farsight Security COO Alexa Raad: ‘Be Your Own Champion’

"If you think about Internet threats like phishing and botnets and malware -- all of those start with a DNS -- a domain name system. And so every kind of nefarious act leaves footprints and fingerprints in the DNS. That's something that cannot be faked," said Farsight Security COO Alexa Raad. For ex...

WOMEN IN TECH

Televerde’s Michelle Cirocco: Tech Enables Trust

"Everybody's using technologies like artificial intelligence, predictive analytics, marketing automation tools, search engine marketing and lead analytics tools," said Michelle Cirocco, head of global marketing for Televerde. "We're using all these tools and technologies to identify who we should co...

Gamification and E-Commerce: Play Your Way to Success

Gamification is one of the hottest trends in the business world. Incorporating game elements can be a great way to motivate and engage customers and employees alike -- using an activity that has appealed to humankind since its beginnings. "Humans have been playing games for thousands of years. Some ...

EXCLUSIVE INTERVIEW

Miller Heiman CEO Byron Matthews: Stay Tuned for the CRM 4.0 Revolution

"There's a gap in performance across B2B selling, because buyers are innovating faster than sellers are getting better at selling," said Miller Heiman CEO Byron Matthews. "Sales enablement's function is to try to close that gap. It's not sales operation ... . It's more strategic, in terms of trying ...

7 Keys to Global E-Commerce Success

If you operate an e-commerce company, the world is at your fingertips, and global markets offer the enticing promise of increased visibility and sales. "International expansion is a great way to mitigate risk and reliance on a single market for all your sales," noted Chris Vincent, global CEO of Pra...

How a Newsletter Can Boost Your Business

Newsletters are one of the primary means of communicating with both existing and potential customers. For small e-commerce business owners, however, putting together a regular newsletter may seem daunting. Is it worth your time and effort? In short, yes -- and following are some reasons you should c...

EXCLUSIVE INTERVIEW

CRMDialer President Dimitri Akhrin: Raw Data Is No. 1 Thing

One of the top current trends in the CRM space is that AI offers "the ability to gain insight, and the most important example is visitor tracking," said Dimitri Ahkrin, president of CRMDialer. "That's a big component -- knowing how in real time to react to something a prospect is doing on a site. It...

WOMEN IN TECH

G2 Crowd VP Heather Reed: Go After the Prize

"By using gender-neutral terms, we might change people's minds about what jobs they're qualified for and have a chance of getting. Getting rid of gender-biased terms helps level the playing field," said Heather Reed, VP of business development for G2 Crowd. "There are different phrases that we use a...

EXCLUSIVE INTERVIEW

ProsperWorks CEO Jon Lee: You’re Going to Need Great Data

"There's this notion that software is primarily something you have to work for," said Jon Lee, CEO of ProsperWorks. "There's a lot of data entry, a lot of navigating screens and moving between different windows. Software as it was designed in the 1980s was a database for recording information. The t...

WOMEN IN TECH

Circadence VP Keenan Skelly: Changing the Cybersecurity Paradigm

"It's only a few times in the history of the U.S. and in specific domains do you have the opportunity to make decisions and have a lasting effect on that domain," said Circadence VP Keenan Skelly. "In terms of information cybersecurity, we're right in the middle of it right now. We're just figuring ...

EXCLUSIVE INTERVIEW

HubSpot Sales Exec Brian Signorelli: Get Your Prospects to Call You

A number of trends have taken hold in the CRM space, according toHubSpot Sales Exec Brian Signorelli. "One of the first things that stands out to me is that, ironically, despite all the money that is spent on CRM overall, sales reps aren't spending that much time there," he said. "Instead, reps are ...

WOMEN IN TECH

Palo Alto Networks Sales VP Amy Slater: Be Human

"People have a fear that if they show any type of vulnerability, that's a bad thing," said Palo Alto Networks Sales VP Amy Slater. "But I've learned over time that people want to work with and learn from humans. I've modified the way that I was leading, and in doing so I've become more approachable....

WOMEN IN TECH

TelaDietitian CEO Jackie Elnahar: Remember Your Mission

An online service "was a great business opportunity to combine nutrition with technology," said Jackie Elnahar, CEO of TelaDIetitian. "I'm also very passionate about making nutrition information mainstream. I don't think seeing a registered dietitian should be a luxury. Anyone who needs to see a die...

EXCLUSIVE INTERVIEW

Zoho VP Rodrigo Vaca: AI Can Help Salespeople Seize the Moment

"The rise of artificial intelligence, for sales teams both internally and externally, is the biggest trend in the industry," observed Rodrigo Vaca, vice president of marketing for CRM at Zoho. "If you think of CRM as the centerpiece for your company, and you marry that with the escalating amount of ...

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