Figuring out the year ahead in CRM is tricky and getting more so. Making predictions has been more challenging for the last several years. We’ve seen an array of new technologies take root and blossom, but managers have had trouble figuring out how to adopt them. Those innovations have fueled a lot of anxiety in the C-suite about digital disruption, but the disruption is necessarily different for every company. Some will thrive on an IoT strategy, others on adding analytics to retail customer data.
Great article Mr. Denis Pombriant. I really enjoyed reading this story you've written with so much information about CRM trends in 2018 and how it is gonna be valuable in the current year. I agree with your point that CRM enables enterprises to improve customer experience so, this is very correct. Thanks much for sharing such an informative story.
Enjoyed reading the article above , It really explains everything in detail and the post is interesting to read.Thank you very much for the information you shared.
CRM in 2018
Posted by: Denis Pombriant January 3, 2018 12:08 PMFiguring out the year ahead in CRM is tricky and getting more so. Making predictions has been more challenging for the last several years. We’ve seen an array of new technologies take root and blossom, but managers have had trouble figuring out how to adopt them. Those innovations have fueled a lot of anxiety in the C-suite about digital disruption, but the disruption is necessarily different for every company. Some will thrive on an IoT strategy, others on adding analytics to retail customer data.
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Roberto, Sr. Manager
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