Here we go again, right down the hype cycle and into new product land. In the last week, two major enterprise software companies, Oracle and Salesforce, announced customer data platform products. Oracle announced its product last week in Las Vegas at its Modern Customer Experience event. This week, Salesforce announced that it is building a customer data platform. Given the company’s history of making products and deadlines, you can take this announcement to the bank, but still, it’s better to have product when you announce.
Good overview, Dennis. Many CDP vendors are already focusing on the value they can deliver in terms of analytics and personalization. And GDPR is a huge selling point for them.
CDP Early Days
Posted by: Denis Pombriant March 26, 2019 12:50 PMHere we go again, right down the hype cycle and into new product land. In the last week, two major enterprise software companies, Oracle and Salesforce, announced customer data platform products. Oracle announced its product last week in Las Vegas at its Modern Customer Experience event. This week, Salesforce announced that it is building a customer data platform. Given the company’s history of making products and deadlines, you can take this announcement to the bank, but still, it’s better to have product when you announce.