Results 1-2 of 2 for Stephan Schambach.

For More Sales, Blast the Channel Barrier

Retailers' approach to interaction between e-commerce and the contact center is changing. The online and call center channels are starting to meld together, and perspectives on how retailers handle the two have to change. A typical shopping experience today may go something like this: The customer b...


Pumping Up Sales Through Potent Promotions

Gone are the days of promotions strategies that begin and end with heavy discounting. Today's savvy retailers know their promotions strategies must be innovative, creative and customizable to specific consumer segments. Since the online channel often contains the most comprehensive set of retail pro...

CRM Buyer Channels