Results 1-2 of 2 for Mark Simpson.

Winding Up for a Record-Breaking E-Commerce Holiday Season

This year's holiday shopping season is poised to break e-commerce records as consumers accelerate their spending online. More consumers are very likely to purchase their holiday gifts online (58 percent) than at brick-and-mortar stores (41 percent) this year, according to Channel Advisor. And more t...


Taking the Personalized Marketing Path to CRM Nirvana

As businesses worldwide increasingly focus on e-commerce as a vehicle for driving new revenue streams, most e-commerce sites still struggle to leverage the growing wealth of customer data to which they have access. This failure to integrate customer relationship management activities with online vis...

CRM Buyer Channels