Results 1-2 of 2 for Gretchen Duhaime.

Giving Sales and Marketing a Single View of the Customer

The pressure to increase top-line revenue growth is uniting sales and marketing executives to focus resources on aligning their two groups. In October, Aberdeen Group surveyed over 250 companies to identify the strategies, capabilities and enablers that Best in Class companies are using to improve s...


Driving Sales With Compensation Management

Incentive compensation is often the first place where management makes adjustments in efforts to improve sales productivity. Many organizations have departed from the straight commission model in favor of plans that prompt the sales force to target high-profit deals. However, when a salesperson is p...

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