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Results 1-13 of 13 for Brett Sappington.
ANALYSIS

The Future of Entertainment Services Authentication

New personal identification and authentication technologies have the potential to transform the way entertainment services are delivered, accessed and experienced. These technologies offer a high level of security, often incorporating biometrics such as voice, fingerprint, iris or retinal features, ...

ANALYSIS

What Shifting Data Use Means for Pay-TV and Video Services

For many in the pay-TV industry, Netflix was the first wake-up call that a new-generation of online or technology companies could have a significant impact on their pay-TV business. Over a 10-year period, Netflix grew from a U.S.-only DVD-by-mail service to a force in the international video enterta...

ANALYSIS

Who’s Your Buddy? The Evolution of OTT Video Partnerships

Buddy movies have been an entertainment staple for years. Like Felix and Oscar in The Odd Couple or Murtaugh and Riggs in Lethal Weapon, the buddy film genre shows how two people can overcome obstacles, and each other, to produce a happy ending. Today, we are seeing over-the-top video services buddy...

ANALYSIS

Evolution of the 4th Utility: Fixed Broadband

In-home broadband has become "the fourth utility" in United States households, many of which have multiple connected devices and viewing screens. More than 85 percent of U.S. homes have broadband service, according to Parks Associates, 93 percent of those have DSL, fiber or cable high-speed, fixed-l...

ANALYSIS

What’s Next in the Volatile Pay-TV Services Market?

There has been an erosion in penetration of pay-TV subscriptions in the United States. They have fallen from a high of 86 percent in 2014 to 83 percent in early 2017, based on Parks Associates recent consumer research. Despite signs in late 2015 and early 2016 that the U.S. cable TV industry finally...

ANALYSIS

The Great and Tragic Lives of OTT Video Service Providers

Being on the cutting edge is exciting... so long as you are not the one getting cut. The global expansion of over-the-top video services has been rapid and extensive, but not always successful. Besides Netflix, Amazon and Hulu, three of the top OTT video players in the world, many new service provid...

ANALYSIS

Making Sense of the Muddled In-Home Entertainment Market

The global access and entertainment services marketplace continues its pace of dramatic change, as broadband services have achieved new levels of penetration and speed worldwide. Emerging markets in Latin America, Eastern Europe and Asia are experiencing rapid growth, as many homes obtain high-speed...

ANALYSIS

The Role of the UI in Video Discovery

As the competition around video services has increased, a common theme has arisen among the various players in the market: The interface matters. For video services, particularly those offered online, the user interface is the face of the service to the consumer. For this reason, the focus on the us...

ANALYSIS

Appeasing Consumers’ Insatiable Appetite for Online Video

At nearly 30 hours per week, video consumption in the average U.S. broadband household has increased approximately 29 percent since 2010. Although the TV set remains the most popular platform, its usage rates have remained relatively constant, at about 83 percent. However, the time spent consuming v...

ANALYSIS

TV Apps: New Markets, New Revenue Possibilities

The TV industry has been quick to move into the app market, and these offerings may foster a new era for television services. The term "app" was initially coined for small applications that run on mobile devices and fulfill a particular purpose, but apps are now common to several platforms, notably ...

EXPERT ADVICE

Cloud Atlas: Defining and Categorizing the Personal Cloud

The definition and makeup of the "personal cloud" are areas of intense debate. A variety of companies with a stake in cloud-based engagement have very different perspectives on what is and is not included as part of a consumer's personal cloud. "The cloud" broadly refers to the content, services, ...

ANALYSIS

Gamification Brings In Serious Business

More than just a marketing gimmick, gamification has the potential to inject new life into a variety of industries and broaden the appeal of many new and existing offerings. The term "gamification" describes the use of game mechanics, such as challenges, achievements and rewards, to drive certain co...

ANALYSIS

Continental Divide: The Forces Shaping Broadband in Western and Eastern Europe

The global marketplace for broadband services is dynamic and growing. At the end of 2011, approximately 660 million households subscribed to an Internet service, and about 580 million -- 32 percent of all global households -- received broadband service. The populous countries in Western Europe have ...

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