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Verizon Addresses Supercookie Conundrum

Users of Verizon Wireless' network and products will find it will be easier to opt out of the carrier's tracking activities. Verizon Wireless, similar to other carriers such as AT&T, has been using a "supercookie" identifier to follow smartphone users' mobile Web activity. This data is then pack...

Getting Your Mobile CRM Mojo Working

As companies rush to offer mobile CRM apps to their customers, they are in danger of repeating the same mistake made a generation ago with the launch of early online initiatives: not placing enough emphasis on security. We know how that worked out. Untold millions of customers were compromised finan...

BEST OF ECT NEWS

The Mobile CRM Renaissance

The idea of taking CRM into the field has been around for a decade -- long enough to lull many people into ignoring it in favor of newer, flashier and more social ideas. But this isn't the time to take your eye off mobile CRM. The technology is about to emerge as a force that will boost adoption, in...

CRM for Telecoms, Part 2: Nailing the Customer Experience

While telecom operators provide a means for improved interpersonal communications, the operators themselves still have a long way to go to make communications with their customers more personal.

EXPERT ADVICE

Wanted: Smarter Mobile Enterprise Portals

The poor enterprise portal. It has had more lives than a cat and more personalities than a summer stock theatre troupe. After a decade of wandering from fad to fad (remember intranets, knowledge management and corporate taxonomies?) the enterprise portal is back, and in a big way. But this time the ...

EXPERT ADVICE

The Road Ahead for Outsourcing Suppliers: Higher Costs

Cost increases are squeezing margins for outsourcing companies providing software and call center services to U.S. customers from popular international destinations. No immediate price increases for U.S. customers are possible for suppliers that are locked into fixed-term contracts in U.S. dollars,...

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The Obsession With ROI

In lots of examples like PCs, databases, and even CRM, a concept is so new (a discontinuous innovation) that there is nothing like it, which means there is no true analog to replace. The idea of replacement is fundamental because the innovation can't take over another niche. Effective use of the i...

OPINION

ROI – Enough Already

In lots of examples like PCs, databases, and even CRM, a concept is so new (a discontinuous innovation) that there is nothing like it, which means there is no true analog to replace. The idea of replacement is fundamental because the innovation can't take over another niche. Effective use of the i...

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