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What do the most successful CRM implementations have in common? In a global survey designed to find out, IBM Business Consulting Services (BCS) learned that the factors that most impact a project's success are not necessarily the obvious, big-ticket items. The survey, which identified the 16 most cr...
It's an age-old slogan for companies: "We value your business." Thanks to customer relationship management (CRM) systems, many enterprises now can place a highly specific value on the worth of each customer's business. Like it or not, CRM systems allow companies to identify customer segments, or "ti...
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