Time Warner Gets Serious About E-Commerce

Time Warner (NYSE:TWX) announced a new e-commerce strategy on Friday, which will include consolidating its e-commerce infrastructure, and naming Michael Pepe as president of Time Warner E-Commerce. Time Warner is the largest U.S. magazine publisher, and its mega-site, Pathfinder.com acts as a portal to the Internet editions of popular magazines like Time, People, Money, Fortune, and Entertainment Weekly.

Time Warner (NYSE:TWX) announced a new e-commerce strategy on Friday, which will include consolidating its e-commerce infrastructure, and naming Michael Pepe as president of Time Warner E-Commerce. Time Warner is the largest U.S. magazine publisher, and its mega-site, Pathfinder.com acts as a portal to the Internet editions of popular magazines like Time, People, Money, Fortune, and Entertainment Weekly.

Continuity

The company stressed, that throughout its various businesses, Time Inc. already has considerable expertise the various aspects of conducting e-commerce operations, such as direct marketing, database management, customer service, fulfillment and warehouse operations, as well as brand management.

Logan also explained that, “This e-commerce initiative won’t supplant the existing sites of individual Time Warner companies; rather, it will promote them and drive additional traffic to them while we grow an overall e-commerce asset for the corporation.”

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