To grow a business, you need leads. So how do you fill the funnel, especially if you're a small business that no one has heard of yet? Ten years ago, the formula was pretty simple. It was all about driving traffic to your website, getting people to fill out a form, and then following up with them us...
As you read this, Dreamforce 2012 is underway and Marc Benioff is giving his keynote presentation. I've been in San Francisco since Monday and have watched the city -- especially near the Moscone Center -- swell like a pumpkin on a vine in late summer. If Salesforce's 70,000 registered attendees do...
With Salesforce.com's Dreamforce 2012 conference ready to kick off next week, there is little doubt the company has several new products ready to debut. Just in case, though, CEO Marc Benioff made sure the CRM world would be primed for the news. In a wide-ranging interview with TechCrunch founder M...
Those who cannot remember the past are condemned to repeat it, wrote George Santayana, and if you've covered technology as long as I have, you know that the cycles of repetition become shorter with each passing year. When it comes to CRM, we're seeing it again in the form of social CRM: companies ar...
Kana Software is pushing into the mid-market space with a new offering called "Kana Express." It is a multi-channel Web customer service application divided into four modules, all of which can be deployed separately or used as a whole suite. Scaled-down versions of more robust customer service appl...
VerticalResponse recently launched its social platform with two new features: Coupons and Clipper. Coupons lets businesses generate custom coupons that can be published as a Facebook tab on their Facebook page or as a standalone Web page. Clipper is a browser button that lets users save interesting ...
Zoho has been speedily turning out applications to complement its core platform. Earlier this spring, for instance, it introduced Zoho CRM. Now, it is rolling out Zoho Marketing Campaigns to buttress the marketing functionality it introduced in the CRM app. "We had marketing and campaign features in...
Henry David Thoreau's quiet wisdom is best exemplified by sayings like, "in all things, simplicity." That's a nice credo to live by -- but it may be a hard one to fully embrace if you're trying to provide great customer service these days. After all, if you work in service, you have customers comin...
I'm just back from a week in the woods, trying to get my head around social media and CRM again. That means I'm in the middle of writing up a report on some research that uberanalyst Esteban Kolsky and I did over the last few months, and smack in the middle of CRM Idol judging. Everything's fine, a...
SAP on Wednesday unveiled a rapid-deployment solution for marketers. It lets users analyze customer sentiment from social networking sites, communities, wikis, blogs and other sources. Users can combine the information with CRM text data and, if they so choose, business intelligence applications to ...
Social media sites are all about having conversations, and that's true for businesses as well as individuals. The trick for businesses is knowing how and when to engage in these conversations -- and how to keep up with them. Like any conversation, listening is important, and it's one way that busine...
WORX, a power tool company, has a unique Pinterest board: one devoted entirely to tools that aid in zombie defense. The WORX JawSaw, for instance, has a pin that tells consumers to "accessorize before they rise, and protect yourself now!" The board's sense of humor makes it especially effective on t...
Every time people post an update, "like" a page, or otherwise engage with social media, their movements are tracked, followed and recorded. For businesses, this data is a gold mine of information about consumer thinking, preferences and opinions. "Businesses should view social media as a treasure tr...
Votigo has debuted a full-fledged social marketing suite that builds around its original core functionality of social promotions. The 6-year-old company is offering a price point that is reasonable for small and medium-sized businesses, as well as functionality that can scale to enterprise level fai...
Salesforce.com experienced a global outage early Tuesday, the second major outage in two weeks for the CRM company. Salesforce.com customers in the company's NA1, NA5, NA6, CS0, CS3, CS1 and CS12 regions lost access starting just before 1 a.m. Pacific time on Tuesday. Access was restored gradually, ...
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Subscription Sales Spur Superior Selling
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AI Is Already at a Tipping Point
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