Businesses depend on their customers, and it would make sense that good customer service would translate into loyalty and sales, but high-tech vendors don't seem to have gotten the message. The average customer experience rating for tech vendors fell from 58 percent to 52 percent since last year, in...
A new report on the loyalty of companies to their IT suppliers might change what goes on inside some of the world's IT innovators. From its survey of 51 brands, Walker Information of Indianapolis, Indiana, concluded that customer satisfaction does not equal customer loyalty. Suppliers' interactions ...
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