Building on the B2B targeting and personalization ad platform it launched about a year ago, Demandbase last week debuted a new ad tool called "B2B Retargeting." Like the Company-Targeted Advertising solution Demandbase launched in 2012, B2B Retargeting is a rare breed of online ad software in that i...
Most mobile app developers today have the basics of e-commerce design down pat. Increasingly, they are now thinking about the psychology of the user and how that should be factored into a mobile site or app's design. That's where testing becomes essential. "The features and functionalities of smartp...
Do you remember walking by telephone poles at downtown intersections 10 or 20 years ago and seeing them covered in fliers, placards and notices? If it was a really popular intersection, there were probably several layers of paper pinned, tacked, taped and stapled on top of each other. If the telepho...
Shades of George W. Bush and Victoria's Secret all in one. We got fooled again last week by our own ineptitude and inability to learn from history when retailer Target's website crashed under the weight of a highly successful marketing campaign. The last time anything remotely similar happened was...
The cheapest available resources no longer necessarily come from the business next door. Any product or service that can be outsourced is more than likely being offered in some other region of the world for a competitive price, and it's up to consumers to decide where to spend their dollars. This m...
Do you want to close more sales? Do you want to sell more to existing customers? Do you want to get closer to your users online so you can know what they are thinking? A virtual agent could be an effective way for you to do all of the above. What is a virtual agent? Technically, a virtual agent ...
What if you answered the phone one day to a friendly voice offering tech support for some software that had been troubling you? "Not possible," you'd say. We all know the drill with technical difficulties. We call up the software company during business hours and then sit on hold only to get an agen...
Salesforce.com and VMware jointly announced Tuesday a new platform for enterprise application development in the cloud. They will offer application development as a service in their VMforce venture. "[Information technology] needs to be transformed into and accessed as a service whether it's into th...
Social media monitoring is a new business endeavor, with relatively few companies able to boast a significant track record of achievement. In fact, according to the new Aberdeen benchmark report, "The ROI on Social Media Monitoring," only 27 percent of Best-in-Class companies have engaged in social ...
They may not be the most thoughtful presents in the world, but they sure are convenient. Gift cards relieve shoppers of having to find the perfect size, style, and color of any item on a shopping list. They also avoid scenarios where what the buyer views as desirable is antithetical to the receiver'...
The joke used to be on the U.S. Postal Service. Indeed, jabs about the government's mail system may have driven business to private-sector competitors like United Parcel Service, Federal Express and DHL. That was decades ago; now, it seems, some of the same companies designed to outperform the USPS...
SAP held its massive annual conference, Sapphire, last week and made the usual flurry of announcements and presentations to its 15,000-some attendees. Still, as is typical of most conferences, the best information filtered out between the official scheduled events. Among the observations CRM guru Pa...
In the ultimate game of bait-and-switch, several Web sites try to pass off a bot as a bod. That is to say that Live Chat is offered to users, but there's no flesh-and-blood person on the line, there's only a chat bot making a robotic guess at what the user might want to know. Few are fooled by the s...
One of the most complex areas of online advertising -- what happens when a prospective customer clicks on an ad -- ironically happens almost entirely outside of the customer's awareness. The ubiquitous dancing Santa, robot or alien that we see on so many mortgage refinancing ads actually is only the...
During Dreamforce there was a panel discussion for media and the financial and industry analysts. Some of Salesforce.com's senior executives were there for a panel discussion, which included Chief Financial Officer Steve Cakebread, cofounder and Executive Vice President Parker Harris and Vice Presi...
Accessibility of service
Convenience in any situation
Cost-effectiveness
Eco-friendliness
No need for parking
Safe ride when having too much fun
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How To Leverage Gen AI Without Losing the Corporate Shirt
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The Future of Gen AI in Retail: Balancing Human Factors With Revenue Growth
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Is Generative AI the Next Big CX Thing Despite Its Risks?
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Beyond the Cart: UX Hits and Misses Can Make or Break a Virtual Storefront
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Spectrio Digital Signage Gives AI Assist to In-Store Marketing
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5 Ways Retailers Can Sell More Online With a Personal Touch
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A New Era of Customer Service
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Omnichannel, Online Consumers Shift to Mindful Shopping Practices
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Landing Intelligent Customer Service
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