It's a tactic that professional party promoters have used for years: Tell everyone that all the big-name celebrities are going to be at your party, even if they haven't promised anything. Work up the hype, get people excited, and pretty soon it won't matter that they never committed, because they'd ...
Observers of recent legislative action in Sacramento should be forgiven for thinking they have been transported back to 2002, when policy makers were pushing government mandated software standards and micromanagement of cell phone companies. Five years later, in 2007, the same bad policies are bein...
Convergence is a common theme among telecommunications and cable television suppliers. These companies think that by offering a portfolio of bundled voice, video and data services they will be able to gain customers and increase their market share. This desire has created a ripple effect in the netw...
In a move to attract new users and entice existing customers to migrate to broadband, AOL and Clearwire on Thursday announced an agreement to offer wireless broadband access. Consumers will now be able to get AOL combined with high-speed wireless broadband provided through Clearwire's Wi-Max class s...
About a month ago, a bi-partisan group of senators released a statement supporting cable franchise reform. Now key members of the House of Representatives appear to agree. At this rate, consumers might actually see national reform that will slash cable bills and make video service more innovative ...
For those who think their cable bills are soaring to all-time highs, it might be reassuring to know that a bipartisan group of U.S. senators agree. At a recent Senate Commerce Committee hearing, members pondered the reasons for the rate hikes. "There is only head-to-head competition in less than tw...
In a move that makes Jim Carrey's character in "The Cable Guy" look angelic, the California Cable and Telecommunications Association (CCTA) recently circulated a letter to Sacramento lawmakers in an attempt to scare them into protecting cable's dominant video market position. It's now easy for cable...
You move into a new neighborhood, and you need telephone services. Who should you call? In the past, your selection was limited to the local phone company or one of the long distance carriers. Recently, a third option emerged: your local cable television operator. After years of talk about deliverin...
A new generation of anti-spam artillery is helping Internet Service Providers fight more successful battles in the war against spammers. IronPort Systems is arming some of the largest ISPs with a new type of Reputation Filter powered by the SenderBase E-mail Traffic Monitoring Network. This filterin...
Not to be ignored in the wake of several big online music announcements made over the course of the past few weeks, RealNetworks has announced a partnership with Intel that could help move RealNetworks' on-demand music service -- called Rhapsody -- from the office into the living room. While Apple's...
BT Retail, one of the UK's largest communication service providers, has selected Convergys Geneva billing software as part of a three-year program to improve customer service. Many carriers and telecom service providers struggle with how to integrate CRM and advanced billing applications. Along with...
Extremely - Personalization is a must. Without it, there's little chance of earning my loyalty.
Relatively - Personalization is a plus, but I do consider other factors when deciding who gets my business.
Minimally - Personalization is now automated and commonplace. Brands must do more to make me feel special to earn my loyalty.
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https://www.crmbuyer.com/story/playvox-workforce-management-prioritizes-emotional-loyalty-176750.html
Playvox Workforce Management Prioritizes Emotional Loyalty
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https://www.crmbuyer.com/story/messaging-key-to-meeting-changing-cx-preferences-176669.html
Messaging Key To Meeting Changing CX Preferences
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https://www.crmbuyer.com/story/sweetwaters-well-tuned-marketing-is-music-to-shoppers-ears-176751.html
Sweetwater’s Well-Tuned Marketing Is Music to Shoppers’ Ears
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https://www.crmbuyer.com/story/5-types-of-shoppers-and-what-they-want-for-the-holidays-177187.html
5 Types of Shoppers and What They Want for the Holidays
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https://www.crmbuyer.com/story/vr-platforms-deliver-metaverse-style-experiences-to-online-shopping-176865.html
VR Platforms Deliver Metaverse-Style Experiences to Online Shopping
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https://www.crmbuyer.com/story/for-better-crm-results-prioritize-pipeline-over-forecast-176709.html
For Better CRM Results, Prioritize Pipeline Over Forecast
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https://www.crmbuyer.com/story/why-quality-e-gifts-are-smart-business-decisions-177207.html
Why Quality E-Gifts Are Smart Business Decisions
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https://www.crmbuyer.com/story/robotic-letter-writing-lends-a-hand-to-personalized-marketing-crm-176595.html
Robotic Letter Writing Lends a Hand to Personalized Marketing, CRM
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https://www.crmbuyer.com/story/time-to-bring-back-the-corporate-research-lab-176768.html
Time To Bring Back the Corporate Research Lab
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https://www.crmbuyer.com/story/retail-reality-check-rewards-programs-do-matter-to-consumers-177090.html
Retail Reality Check: Rewards Programs Do Matter to Consumers
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https://www.crmbuyer.com/story/cloudworld-reevaluated-176705.html
CloudWorld Reevaluated
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