Adobe this week introduced three features to its Target application in an effort to improve customer experiences through increased personalization: new Personalization Insights reports; Propensity score model comparisons; and Real-time customization models. These new features give users enhanced transparency and customization of Adobe Sensei-powered AI for personalization in Target. "These additions by Adobe give customers more visibility and confidence int...
Demandbase has launched its Conversion Solution, adding AI-enabled intent data to its ABM platform, which already incorporates targeting and engagement solutions. The Conversion Solution sends sales teams relevant and actionable alerts and insights across multiple channels in real time when one of t...
BrightFunnel this week announced the integration of its BrightFunnel Revenue Intelligence Suite with Microsoft Dynamics. The integration will let enterprise B2B marketing teams analyze the impact of marketing investments on their companies' business, BrightFunnel said. They'll be able to accurately ...
The enterprise SaaS market grew 31 percent year over year, totaling almost $15 billion in revenue in Q2 2017, according to Synergy Research. Collaboration was the highest growth segment. Microsoft is the clear leader in overall enterprise SaaS revenues, having overtaken Salesforce a year ago. Micros...
Digital River has expanded its ties with Adobe Experience Manager to offer an end-to-end cloud commerce solution targeting the high-tech industry. The new solution, which is based on a 2015 agreement to integrate Digital River's cloud-based Global Commerce Platform with Adobe Experience Manager, off...
Marketing will shape the customer experience by 2020, based on a recent Marketo study of nearly 500 chief marketing officers and senior marketing executives worldwide. The Economist Intelligence Unit conducted the research on behalf of Marketo. Eighty-percent of the respondents believed their depart...
Salesforce on Wednesday announced its next-generation marketing cloud at the Salesforce Connections digital marketing event held in New York this week. The new release has enhancements to Journey Builder that let companies work with the customer journey across sales, service, marketing, custom apps ...
Apttus and Adobe Echosign earlier this year conducted a survey of more than 100 Fortune 1000 sales leaders, focusing on perennial blind spots for sales managers. Among their just-released findings: One in four companies don't have sufficient KPI insights for average pipeline multiple, deal size, quo...
Despite their financial burdens -- unconscionably high levels of college education debt and a lackluster job market -- everyone wants to know what millenials want. Where will they live? What will they buy? Automakers shake in fear that they won't develop the same obsession for the automobile-oriente...
Why buy when you can lease? That's a question businesses are asking both externally, as they offer products ranging from software to food, and internally, as they look at billing, ERP and other operations. The upshot is that corporations are moving toward a subscription-based business model both ins...
Just weeks after purchasing Neolane, Adobe on Thursday pushed further into marketing automation with the launch of Adobe Social, an application that expands the company's integrations with social networking sites and pretty much gives users a 360-degree view of their customers. Integrated with Flick...
In an effort to build its cross-channel marketing capabilities, Adobe on Thursday announced that it will acquire Neolane, a provider of cross-channel campaign management technology, in a $600 million cash deal. Neolane integrates online and offline marketing data from across an enterprise, performin...
Last month, open source CRM provider Zurmo released a beta version of a new app that staked out new ground in this mature software category: The app was built with gamification techniques and a game-oriented user interface in the hope of spurring user adoption. "It is a direction that is a bit contr...
Personalization sits at the very heart of marketing performance improvement in B2B as well as in B2C companies. The latter camp has made enormous strides in recent years in being able to present customers and prospects with relevant content, offers, recommendations, and other types of messages via o...
Two events in the CRM industry this week are shining a spotlight on a broad and sometimes nebulously defined space. First, Oracle announced its agreement to acquire FatWire, a provider of Web experience management software. Second, Adobe rolled out its Digital Enterprise Platform for Customer Experi...
Very - I look forward to the widespread adoption of AI search.
Moderately - AI search is promising, and I'm cautiously optimistic.
Unsure, but I am keeping an open mind.
Not at All - I do not trust AI-powered search results.
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The Future of Gen AI in Retail: Balancing Human Factors With Revenue Growth
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Is Generative AI the Next Big CX Thing Despite Its Risks?
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5 Ways Retailers Can Sell More Online With a Personal Touch
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Spectrio Digital Signage Gives AI Assist to In-Store Marketing
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Subscription Sales Spur Superior Selling
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AI’s Breakout Year?
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Omnichannel, Online Consumers Shift to Mindful Shopping Practices
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Landing Intelligent Customer Service
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