"We saw that there was a lack of kindness, a lack of empathy ... and we thought it would be nice if we could use technology to do something about it," said A Better World President MarySue Hansell. "We thought Facebook offered a wonderful opportunity to use a large technical platform to create a virtual world that would have ...
Lexi Palmer is CEO of EquiSeq, a biotech firm that does genetic testing of horses. Palmer was brought on as CEO by the company's founder, genetic researcher Paul Szauter, in 2015. "I was just finishing up my degree in interpersonal communications, and he told me about the company he'd started," Palm...
Prior to founding Girls in Tech, Adriana Gascoigne was one of very few women working at a startup. "I'd look around the room every day and see that there was a huge problem of representation. I knew we needed to change the culture of the company to recruit more women and benefit more women, but we a...
Beena Ammanath is VP for data and analytics at GE Digital. She has worked in the data analytics field for more than 20 years and serves as board director at ChickTech, a nonprofit dedicated to recruiting girls and women into the tech workforce and retaining them once they're there. Ammanath also ser...
Extremely - Personalization is a must. Without it, there's little chance of earning my loyalty.
Relatively - Personalization is a plus, but I do consider other factors when deciding who gets my business.
Minimally - Personalization is now automated and commonplace. Brands must do more to make me feel special to earn my loyalty.
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Playvox Workforce Management Prioritizes Emotional Loyalty
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Messaging Key To Meeting Changing CX Preferences
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Sweetwater’s Well-Tuned Marketing Is Music to Shoppers’ Ears
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5 Types of Shoppers and What They Want for the Holidays
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VR Platforms Deliver Metaverse-Style Experiences to Online Shopping
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For Better CRM Results, Prioritize Pipeline Over Forecast
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Why Quality E-Gifts Are Smart Business Decisions
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Robotic Letter Writing Lends a Hand to Personalized Marketing, CRM
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Time To Bring Back the Corporate Research Lab
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Retail Reality Check: Rewards Programs Do Matter to Consumers
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CloudWorld Reevaluated
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