Barnesandnoble.com (Nasdaq: BNBN) jumped 1 3/8 to 5 15/16 Tuesday after the online bookseller linked with Yahoo! (Nasdaq: YHOO), replacing Amazon.com as the prominent merchant on the popular portal.
Barnes & Noble’s logo will appear on the Yahoo! screen, providing a link to the bookseller’s Web site when Yahoo! search results are displayed. The company’s name will also appear at the top of several Yahoo! Shopping categories, including books and CDs.
Shares of Barnes & Noble, the online company’s brick-and-mortar affiliate, rose 5/8 to 19 7/8.