Given what they are and where they have been, there’s little logical reason for Microsoft not dominating the mobile smartphone computing landscape. And it should have been a done-deal in many global major markets at least four years ago.
The only reason that Microsoft is now partnering with Nokia on mobile — clearly not the client giant’s first and primary strategy on winning the market — is because of a lack of execution. I surely recall speaking to Microsofties as many as 10 years ago, and they were all-in on the importance and imperative for mobile platforms. Windows CE’s heritage is long and deep. Nokia just as well knew the stakes, knew the technology directions, knew the competition.
Now. In the above two paragraphs replace the words “Microsoft” and “Nokia.” Still works. Both had huge wind in their sails (sales?) to steer into the mobile category for keeps, nay to define and deliver the mobile category to a hungry world and wireless provider landscape … on their, the platform-providers’, terms!
So now here we have two respective global giants who had a lead, one may even say a monopoly or monopoly-adjacency, in mobile and platforms and tools for mobile. And now it is together and somehow federated — rather than separately or in traditional OEM partnership — that they will rear up and gallop toward the front of the mobile device pack — the iOS, Android, RIM and HP-Palm pack. (Disclosure: HP is a sponsor of BriefingsDirect podcasts.
How exactly is their respective inability, Microsoft and Nokia, to execute separately amid huge market position advantages enhanced now by trying to execute in cahoots … loosely, based mostly on a common set of foes? I’ll point you to the history of such business alliances, often based on fear, and its not any better than the history of big technology mergers and acquisitions. It stinks. It stinks for end-users, investors, partners and employees.
But why not reward the leadership of these laggards with some more perks and bonuses? Works in banking.
A Developer Paradise
And talk about an ace in the hole. Not long ago, hordes of developers and ISVs — an entire global ecosystem — were begging Microsoft to show them the mobile way, how to use their Visual Studio skills to skin the new cat of mobile apps. They were sheep waiting to be lead (and not to slaughter). The shepherd, it turned out, was out to lunch. Wily Coyote, super genius.
And execution is not the only big reason these companies have found themselves scrambling as the world around them shifts mightily away. Microsoft and Nokia clearly had the innovators dilemma issues in droves. But these were no secret. (See reason one above on execution again… endless loop).
Microsoft had the fat PC business to protect, which as usual divided the company on how to proceed on any other course, Titanic-like. Nokia had the mobile voice business and mobile telecom provider channel to protect. So many masters, so many varieties of handsets and localizations to cough up. Motorola had a tough time with them too. Yes, it was quite a distraction.
But again, how do these pressures to remain inert inside of older models change by the two giants teaming up? Unless they spin off the right corporate bits and reassemble them under a shared brand, and go after the market anew, the financial pressures not to change fast remain steadfast. (See reason one above on execution again… endless loop).
What’s more, there’s no time to pull off such a corporate shell game. The developers are leaving (or left), the app store model is solidifying elsewhere, the carriers are being pulled by the end-users’ expectations (and soon enterprises). And so this Microsoft-Nokia mashup is an eighth-inning change in the lineup, and there’s no time to go back to spring training and create a new team.
Too Little, Too Late
Nope, I just can’t see how these synergies signal anything but a desperation play. Too little, too late, too complex, too hard to execute. Too much baggage.
At best, the apps created for a pending Nokia-Microsoft channel nee platform will be four down the list for native app support. More likely, HTML 5 and mobile Web support (standards, not native) may prove enough to include the market Microsoft and Nokia muster together. But that won’t be enough to reverse their lackluster mobile position or get them the synergies they crave.
Microsoft and Nokia were dark horses in the mobile devices and associated cloud services race. Attempting to hitch the two horses together with baling wire and press releases doesn’t get them any kind of leg up on the competition. It may even hobble them for good.