If you want to know where to put your money in the future, you might want to pay attention to what the kids like. Sports, sex, and stocks are supposed to the big three on the Internet, but for college students, it looks like it’s schoolwork, sports and online shopping. Market research firm Student Monitor released a survey Wednesday that reported that 95 percent of college students use the Web, and that e-commerce behemoth Amazon.com is a popular destination.
School-related research is, not surprisingly, the top use for college students, but a variety of big-name sites are also popular. ESPN.com is the most visited of the well-known sites. Fourteen percent of the students polled said the sports heavyweight is the site they frequent the most. Second on that list is Amazon.com (Nasdaq: AMZN) at seven percent.
This is just the latest proof that Amazon.com is the ultimate e-commerce brand name. You have to wonder if a lot of the hits from college students are coming from all the personal student home pages that have signed up as Amazon.com affiliates.