CRM Report: Sitel and Japanese Firm Ink CRM Alliance

Sitel Corporation (NYSE: SWW) said today that it has signed a broad-ranging exclusive partnership with a leading Japanese telemarketing services company to deliver CRM solutions to each other’s clients in their home markets.

The Baltimore, Maryland-based company said the deal with Bellsystem 24 includes terms for revenue sharing and also encourages developing new business.

Bellsystem 24 delivers a variety of CRM and marketing services. It has some 4,400 clients and operates 38 contact centers in Japan. Sitel, which announced first quarter revenue of $198.6 million Wednesday, operates 72 customer contact centers in 18 countries around the globe.

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