CRM Report: eLoyalty Bonds with Allstate

Customer loyalty solutions provider eLoyalty (Nasdaq: ELOY) announced this week that it has expanded its existing relationship with insurance giant Allstate (NYSE: ALT) to build a customer support infrastructure for Allstate’s ambitious online initiative.

The Chicago, Illinois-based eLoyalty said it will help Allstate build a multi-channel, multi-brand and multi-national system as it pushes forward with plans to offer insurance products to customers over the Internet.

The two companies are aiming to develop a system that would allow Allstate to view transactions and customer information across all channels in real time, supplementing the insurance company’s 15,000 agent sales force.

Allstate is the nation’s 17th largest insurer. eLoyalty has 7,000 employees in offices throughout North America, Europe and Australia.

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