Vendors

Even at this early point in the AI era, we may be seeing a divergence. On one side, we can easily see vendors bending over backward to deliver ethical AI apps and services, and on the other, a real conundrum. I

Oracle is announcing that it has added AI in critical spots like Intelligent Sales Orchestration, Guided Campaigns, AI-Powered Account Linking, and more. All of it is intended to help sellers do the right things with the right customers at the right time.

Salesforce is coming very close to being able to say that regardless of what incumbent software vendors are already in a business's portfolio, Salesforce should be there, too.

What’s been missing in the losing contest against "bad social" has been an ability to chase down misinformation to the root and to overpower it with truth. That’s exactly what AI can do.

A preview of Oracle's CloudWorld, exploring AI advancements, kinetic data, and how emerging tech could reshape industries and create new opportunities.

Salesforce tees up Dreamforce 2023 in San Francisco next week. While it's a reincarnation of past events that took place without facemasks, much has changed in the last few years, both for the company and almost everything else in our culture. Some good, some not so much.

The latest entry-level offering that provides all-in-one functionality is called Salesforce Starter. It seems like a good first step for a small business, but especially for small businesses that want to get large.

Small and mid-sized businesses in the e-commerce space have long struggled to compete with the might of retail giants. Now, generative AI is emerging as a cost-effective solution that could level the playing field.

Last week's announcements from Oracle mark a revolution in hardware unseen since the standardization of the PC, making hardware sexy again.

Modernizing customer relationship strategies for some companies means refining their CRM platforms to encourage customer loyalty. Today, the customer experience journey can no longer fully succeed without bringing social media channels into the mix.

One AI CEO Amit Ben said, "It's like having an additional 1,000 relentless, diligent employees on your team, analyzing every customer interaction 24/7, at a fraction of the cost."

The Trusted AI Layer that Salesforce is aggressively building and deploying is significantly different from the AI and large learning model (LLM) approach that much of the industry relies on today.

Salesforce's new 'Trusted' AI Cloud may aim for security and extensibility, but real value lies in the pursuit of precision in modern CRM.

Legacy CRM systems may obstruct the path to business growth and enriched customer experiences. Modern CRM platforms, with a focus on customer retention and prospect conversion, are no longer optional to achieve business success.