Tech Blog

Social proof is an individual influencer or group clout that gives "proof" to a product. It is based on the principle that people tend to follow and conform to an influential person or a majority. They do this to be validated -- a result of a need for safety. Here are 10 kinds of social proof strate...

INSIGHTS

The Trail to the Platform

Some years ago, Marc Benioff told me he was not interested in developing back office apps that would compete with SAP and Oracle in the ERP and finance market. Many people, myself included, looked askance at that idea and wondered out loud how the company would continue to grow because, hey, there's...

OPINION

Rethinking Remote Education

In these trying times, kids have to deal with a lot of stuff they weren't prepared for: a significant loss of weeks of education, damaged GPAs, and no assurance they'll be going back in the fall. However, some schools were able to pivot because they already had implemented remote programs that were ...

Brands and retailers around the world posted black squares on their Instagram feeds in response to "Blackout Tuesday," to show support for protests against a police officer's killing of George Floyd on May 25 in Minneapolis. By Wednesday, there were 28.6 million posts on the #blackouttuesday page la...

OPINION

Jack Dorsey and the End of Twitter

I'm a member of what is likely a reasonably sizable informal group of people who trained to be a CEO but declined the job -- in my case, several times. So I don't envy the position that Twitter CEO Jack Dorsey is in as he tries to figure out a way to do the right thing concerning the spread of fals...

INSIGHTS

CRM’s K-Wave

These are extraordinary times, in case you haven't noticed. One of my contentions these days is that CRM is penetrating society to a point that it is taking on an outsized role -- the "CRMification" of society. In economics we often see a disruptive innovation climb a ladder as it becomes something...

One of the exciting things that came out of Microsoft Build during the analyst preview was that the company has been working to create virtual court solutions. If done right, a virtual system could fix a lot of court-related problems. It would allow judges to work around their schedules better and g...

CRMification is the process by which the culture absorbs CRM technology, processes and techniques to achieve some kind of new utility for getting things done better, faster and cheaper. Today we should add safer too. Another way to state it is that CRM is a disruptive innovation in the culture. The ...

Category 2 adversaries are nothing to sneeze at, but their resources are finite. If you armor up enough, they will give up, and move onto an easier comparable target. In confronting the threat of category 3, everything you have learned ratchets up to a whole new level of paranoia. Category 3 adversa...

INSIGHTS

What’s Going On With Oracle?

Oracle appears to be undergoing a kind of resurgence during the coronavirus crisis. Financial analysts are saying nice things. Its technology, which always has been good, is seeing an interesting uptick. All of this is buffing the company's image after years of, yes-but responses from the market -- ...

IBM's outgoing CEO Ginni Rometty gave a compelling talk at IBM Think last week on how the company is fighting strategically for diversity. I know of only one other company, Cisco, that is taking a genuinely holistic, strategic view of the problem, resulting in a broad positive impact. The reason I c...

OPINION

Information Security: New Rules

Warren Buffet once said, "Only when the tide goes out do you discover who's been swimming naked." You can cover over a host of sins when times are good, but bad or unsafe practices will be exposed when times are rough. Time and experience have borne out how accurate this witticism has been in the fi...

The pandemic may force certain improvements but I'm not sure that it will, because political distractions are doing a rather good job of drawing our focus away from fixing things now. We should be ramping domestic manufacturing of PPEs and ventilators permanently to prepare for a likely huge fall sp...

How do you know if you are at risk of being hacked? Like conventional criminals, criminal hackers choose easy and lucrative targets. One group in the crosshairs is made up of companies that have data on millions of users, such as private sector entities with a Web presence. Why go after data one use...

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